✦ Free Growth Tool

Break-even ROAS Calculator

The minimum ROAS you must beat to make money.

Your numbers

Gross margin

Profit left after cost of goods.

Break-even ROAS

1.7×

Gross margin

60%

You profit above

1.7× ROAS

Below this

you lose money

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Estimates only — actual results vary with offer, market and execution. Try the full ROI calculator →

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The full funnel — leads to net profit, gauges, comparison & recommendations.

Customer Acquisition Cost — what it really costs to win a customer.

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Return On Ad Spend — revenue per rupee invested.

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