Global Info Edge
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How we work

A system, not guesswork.

Every engagement runs on the same method we've refined across 250+ clients: fix the message, build the funnel, then send traffic — in that order.

The GIE Method

Brand. Build. Grow.

Step 01

Brand

Positioning before pixels. We fix the message first — what you do, for whom, and why you — then build the identity and proof assets that make it credible.

Step 02

Build

A fast, conversion-engineered website and landing pages on Next.js, with lead capture, tracking and automation wired in before a single rupee goes to ads.

Step 03

Grow

Google & Meta campaigns, local SEO and content pointed at the funnel — measured stage by stage, optimised toward consultations and sales, not clicks.

From yes to live

Kickoff in ~7 days. Live in 4–6 weeks.

Days 1–7

Kickoff & strategy

Discovery call, audit of what exists, positioning workshop and a written plan. Average kickoff is within 7 days of saying yes.

Weeks 1–2

Message & design

Positioning locked, sitemap and wireframes approved, design direction signed off — before any build starts.

Weeks 2–6

Build & wire up

Site and landing pages built, forms, tracking, nurture automation and analytics connected and tested end to end.

Launch onwards

Traffic & compounding

Campaigns go live against a working funnel. Weekly optimisation, monthly reporting, and new pages/offers as the data teaches us.

Principles

The rules we don't break.

Funnel before trafficAds launch only once landing pages, lead capture, nurture and tracking are ready. No budget on a leaky bucket.
Positioning before pixelsDesign follows message. We fix what the page says before how it looks.
Measure everythingEvery lead carries source, campaign and UTM data from first click to CRM. Budget flows to what produces revenue.
You own everythingCode, content, ad accounts, data — all in your name, on your infrastructure. No hostage-taking.
Senior team, no handoffThe people who pitch are the people who deliver. No account-manager telephone game.
AI as leverageAutomation handles the repetitive work — follow-ups, reporting, nurture — so senior time goes where judgement matters.
Working with us

You'll always know what's happening.

WhatsApp-first updates

A shared group with your team — progress, questions and approvals move at chat speed, not email speed.

Weekly performance reviews

Once traffic is live: what moved, what we changed, what's next — in plain language.

Monthly report

Spend, leads, cost-per-lead, pipeline and the plan for next month. Numbers you can forward to a co-founder.

Your own dashboard

Leads land in your database with full attribution — see every enquiry, source and stage anytime.

Engagement models

Three ways to work together.

Project

A defined build, a defined price.

  • Website, landing pages or brand system
  • Fixed scope and timeline agreed upfront
  • Handover with full ownership and docs
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Growth retainer

The full engine, managed monthly.

  • Ads, SEO, content and CRO under one roof
  • Weekly optimisation + monthly reporting
  • No long contracts — we re-earn it every month
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Maintenance AMC

Keep what's built fast and safe.

  • Hosting, security and updates handled
  • Monthly content edits and fixes included
  • Agreed response times, billed monthly
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Ready when you are

Let's build something worth talking about.

30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.

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