Facebook & Instagram ads that stop the scroll and sell.
We pair creative-led campaigns with tight targeting and tracking on Meta — built around your CPA and ROAS, not likes.
Reach
1.9M
▲ 31%
ROAS
4.1×
▲ 0.6×
Cost / result
₹148
▼ 24%
Purchases
3,612
▲ 18%
Winning angles
Creative tests
FB · IG
Platforms
Pixel+CAPI
Tracking
CPA / ROAS
Optimised for
In short
Global Info Edge runs creative-led Facebook and Instagram campaigns built around your CPA and ROAS — full-funnel prospecting through retargeting, with accurate tracking via the Meta Conversions API, not just the pixel. We pair scroll-stopping creative with sharp audience strategy so paid social becomes a profitable acquisition channel, not a like-generator.
What is Meta Ads (Facebook & Instagram advertising)?
Meta Ads are paid advertising campaigns run across Facebook, Instagram and Meta's wider network. Managing them well means matching creative and audience strategy to each funnel stage — prospecting to reach new people, retargeting to convert warm ones — and measuring results accurately with both the browser pixel and the server-side Conversions API (CAPI), which recovers data lost to iOS privacy changes. Success is judged on cost-per-acquisition and return on ad spend, not likes or reach.
Outcomes, not vibes.
- Profitable customer acquisition from Facebook & Instagram
- A creative testing engine that keeps CPMs and CPAs in check
- Full-funnel structure: prospecting through retargeting
- Accurate tracking via Conversions API, not just the pixel
Everything we ship to make it work.
How we get from kickoff to results.
Strategy
Offer, audiences, funnel and the creative angles to test.
Create
Scroll-stopping creative and copy built for each funnel stage.
Launch & Track
Pixel + Conversions API so results are measured honestly.
Scale
Double down on winning creative and audiences; cut the rest.
Common questions about this service.
Is this the same as a Facebook Ads agency?
Yes. Facebook renamed its ad platform to Meta Ads, but it is the same system running the same Facebook and Instagram placements — so a "Facebook ads agency" and a "Meta ads agency" do identical work. Most Indian business owners still say Facebook ads, and that is exactly what we run.
How is this different from Paid Ads Marketing?
Paid Ads Marketing is the cross-channel umbrella; this hub focuses purely on Meta — Facebook and Instagram — where creative and audience strategy win.
Who makes the ad creative?
We provide creative direction, copy and concepts, and can produce or collaborate with your team — strong creative is the biggest lever on Meta.
Why does the Conversions API matter?
With browser tracking restrictions, the server-side Conversions API recovers signal Meta needs to optimise — better data, better results.
Weighing this against the alternative.
Honest, side-by-side comparisons — what each option costs, where each one wins, and when to run both.
Services that compound this one.
Meta Ads across India
From our Delhi-NCR base to metros nationwide — tap a city to see how we deliver meta ads there.
Buying Meta Ads? Here are your three options.
A freelancer, a big agency, or us. All three can do the work — they just fail in different places. This is an honest read of where each one usually lands.
Senior people on your work
Global Info Edge
A freelancer
A big agency
Full stack under one roof
Global Info Edge
A freelancer
A big agency
Speed to launch
Global Info Edge
A freelancer
A big agency
You own code, data & ad accounts
Global Info Edge
A freelancer
A big agency
Contracts
Global Info Edge
A freelancer
A big agency
Cost
Global Info Edge
A freelancer
A big agency
No lock-in, no obligation — a senior specialist replies within one business day.
Ready when you are
Let's build something worth talking about.
Tell us where you are and we'll send back a free proposal — the shape of a plan, what it would cost, and an honest read on whether we're the right partner, or who else might be.
Prefer to talk first? Book a 30-minute intro call