Global Info Edge
Meta Ads

Facebook & Instagram ads that stop the scroll and sell.

We pair creative-led campaigns with tight targeting and tracking on Meta — built around your CPA and ROAS, not likes.

Meta Ads
Advantage+Retarget

Reach

1.9M

▲ 31%

ROAS

4.1×

▲ 0.6×

Cost / result

₹148

▼ 24%

Purchases

3,612

▲ 18%

Winning angles

UGC · Problem
5.8%
Static · Offer
4.2%
Reel · Hook
6.7%

Creative tests

FB · IG

Platforms

Pixel+CAPI

Tracking

CPA / ROAS

Optimised for

What you get

Outcomes, not vibes.

  • Profitable customer acquisition from Facebook & Instagram
  • A creative testing engine that keeps CPMs and CPAs in check
  • Full-funnel structure: prospecting through retargeting
  • Accurate tracking via Conversions API, not just the pixel
Deliverables

Everything we ship to make it work.

01Account & pixel/CAPI audit (or fresh setup)
02Audience, offer & funnel strategy
03Creative direction + ad copy & concepts
04Campaign build: prospecting, retargeting, retention
05Conversions API + event tracking setup
06Ongoing creative & audience testing
07Reporting tied to CPA / ROAS
Process

How we get from kickoff to results.

Step 01

Strategy

Offer, audiences, funnel and the creative angles to test.

Step 02

Create

Scroll-stopping creative and copy built for each funnel stage.

Step 03

Launch & Track

Pixel + Conversions API so results are measured honestly.

Step 04

Scale

Double down on winning creative and audiences; cut the rest.

FAQ

Common questions about this service.

How is this different from Paid Ads Marketing?

Paid Ads Marketing is the cross-channel umbrella; this hub focuses purely on Meta — Facebook and Instagram — where creative and audience strategy win.

Who makes the ad creative?

We provide creative direction, copy and concepts, and can produce or collaborate with your team — strong creative is the biggest lever on Meta.

Why does the Conversions API matter?

With browser tracking restrictions, the server-side Conversions API recovers signal Meta needs to optimise — better data, better results.

Ready when you are

Let's build something worth talking about.

30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.