Insights

Insights from the studio.

Playbooks, points of view and field notes on performance marketing, web design, branding, local SEO, AI automation and social — drawn from live client work, not theory.

Featured · Performance Marketing

28 May 2026 8 min

The CPL playbook: how we cut cost-per-lead in half (and kept it there)

Halving cost-per-lead is rarely about the ad account alone. Here's the full-funnel sequence we run — and why the cheap win usually comes from outside Google Ads.

Insights from the studio.

The CPL playbook: how we cut cost-per-lead in half (and kept it there)

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