Insights

Insights from the studio.

Playbooks, points of view and field notes on performance marketing, web design, branding, local SEO, AI automation and social — drawn from live client work, not theory.

All posts(61)Performance Marketing(22)Local SEO(6)Branding(6)Web Design(7)AI & Automation(7)Social Media(7)Leadership(6)

Latest posts

61 posts · page 5 of 8

Performance Marketing

18 Apr 2026 10 min

Why your ROAS looks great and your bank balance doesn't

A 6x ROAS dashboard can sit right next to a cash-flow problem. ROAS is a vanity metric until you tie it to margin, attribution, CAC payback and lifetime value. Here's how we read ad numbers the way a CFO would.

Chandan Kumar

Branding

11 Apr 2026 10 min

Naming a brand in 2026: the test we run before we commit

A name has to work as a domain, a handle, a logo and a word people say out loud — and still fit when the company grows. Here's the practical screen we put every candidate name through before anyone falls in love with it.

Chandan Kumar

AI & Automation

7 Apr 2026 9 min

AI in the studio: where it speeds us up, where we don't trust it

Human taste, machine speed. An honest look at where we let AI into our process — and the places we deliberately keep a human in charge.

Siddhant Aryan

Web Design

2 Apr 2026 10 min

Sub-1-second sites: the performance budget we ship against

Fast isn't an accident — it's a budget you design within. The performance targets every page we ship has to clear before launch, and the handful of things that decide whether a site loads in one second or five.

Siddhant Aryan

Performance Marketing

27 Mar 2026 10 min

Healthcare, finance & other regulated niches: getting approved on Google Ads

Most agencies can run search ads — far fewer can get a regulated brand approved and live without falling foul of policy. The compliant foundation we build first, and why the unlock is positioning and structure, not clever bidding.

Chandan Kumar

Social Media

24 Mar 2026 7 min

The 3-second hook: why most reels die before they start

Reach is decided in the first three seconds. How to engineer an opening that earns the watch — and the openings that guarantee a scroll.

Siddhant Aryan

Local SEO

20 Mar 2026 10 min

Local landing pages that actually rank (and convert walk-ins)

Thin 'city + service' pages get ignored by Google and customers alike. Here's what a local landing page actually needs to earn the ranking, the click and the visit — and why genuine local specificity is the whole game in 2026.

Chandan Kumar

Branding

13 Mar 2026 10 min

Brand vs performance: why the 'either/or' is costing you money

Treating brand and performance as rivals is why a lot of ad budgets quietly underperform. Here's how the two compound when you stop pitting them against each other — and why the brands with the best performance numbers invested in both.

Chandan Kumar

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