Global Info Edge
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Chandan Kumar — Founder · Performance Marketing Specialist at Global Info Edge
15+ yearsexperience
Profile

Mr. Chandan Kumar

Founder & Performance Marketing Director, Global Info Edge

Chandan Kumar is the founder of Global Info Edge and a performance-marketing specialist with over 15 years in the digital marketing world. He has managed crores in ad spend across Google and Meta for travel, healthcare, real estate, D2C and local businesses.

His focus is the whole path to conversion — not just the ad account. From offer and audience to landing pages, tracking and automated follow-up, he builds acquisition systems where every rupee of spend works harder at each stage.

He writes here about what's actually working in paid acquisition, local marketing and brand-led growth — drawn from live client accounts, not theory.

Areas of expertise

Google AdsMeta AdsPerformance MarketingConversion FunnelsLocal SEOGrowth Strategy
Written by Chandan

18 posts

Performance Marketing 8 min

The CPL playbook: how we cut cost-per-lead in half (and kept it there)

Halving cost-per-lead is rarely about the ad account alone. Here's the full-funnel sequence we run — and why the cheap win usually comes from outside Google Ads.

28 May 2026
Local SEO 10 min

Owning the 5km around your shop: a Google Business Profile playbook

The unsexy weekly cadence that puts local businesses into the Map Pack — and keeps them there even when bigger budgets try to push them out.

21 May 2026
Branding 6 min

Your brand's first 5 seconds: what a homepage must say instantly

Visitors decide whether to stay in seconds. The three questions every homepage has to answer above the fold — before any scrolling, copy or cleverness.

14 May 2026
Performance Marketing 7 min

Google Search vs Meta: where your first ₹1 lakh of ad budget should go

Demand capture or demand creation? The simple framework we use to split a first budget between Google and Meta — based on how people actually buy what you sell.

9 May 2026
Local SEO 6 min

Reviews on autopilot: the ask-script that lifted client ratings fast

Great service doesn't generate reviews — asking does. The timing, the script and the automation that turn happy customers into a steady stream of 5-stars.

24 Apr 2026
Performance Marketing 6 min

Why your ROAS looks great and your bank balance doesn't

ROAS is a vanity metric until you tie it to margin, CAC payback and lifetime value. Here's how we read ad numbers the way a CFO would.

18 Apr 2026
Branding 7 min

Naming a brand in 2026: the test we run before we commit

A name has to work as a domain, a handle, a logo and a word people say out loud. The practical screen we put every candidate name through.

11 Apr 2026
Performance Marketing 9 min

Healthcare, finance & other regulated niches: getting approved on Google Ads

Most agencies can run search ads — far fewer can get a regulated brand approved and live without falling foul of policy. The compliant foundation we build first.

27 Mar 2026
Local SEO 7 min

Local landing pages that actually rank (and convert walk-ins)

Thin 'city + service' pages get ignored by Google and customers alike. What a local page needs to earn the click and the visit.

20 Mar 2026
Branding 7 min

Brand vs performance: why the 'either/or' is costing you money

Treating brand and performance as rivals is why a lot of ad budgets underperform. How the two compound when you stop pitting them against each other.

13 Mar 2026
Performance Marketing 7 min

The 7 ad-account leaks quietly burning your budget every month

Most accounts we audit waste 20–40% of spend on the same handful of issues. A checklist you can run on your own account this afternoon.

24 Feb 2026
Local SEO 6 min

Map Pack #1: the weekly cadence that keeps you there

Getting into the local three-pack is one job; staying when competitors fight back is another. The maintenance routine we run for local clients.

17 Feb 2026
Branding 6 min

From founder-led to brand-led: handing over the voice

Early on, the founder is the brand. Scaling means the brand has to sound like itself without the founder in every post. How to make that handover.

5 Feb 2026
Performance Marketing 6 min

Landing pages that convert paid traffic (the GIE checklist)

What we look for in the first 30 seconds of every landing-page audit — the hierarchy that quietly does most of the work, before copy and design.

28 Jan 2026
Local SEO 6 min

Call tracking for local businesses: stop guessing which ads work

If most of your leads come by phone and you're not tracking calls, you're optimising blind. A simple setup that ties revenue back to the right campaign.

14 Jan 2026
Branding 8 min

Design systems that actually scale (and the ones that quietly don't)

Most brand systems die in their second month. The four-part test we run before we let a design system out the door — and what to do when yours fails it.

9 Jan 2026
Local SEO 7 min

Service-area businesses: how to rank in towns you don't have an office in

Plumbers, cleaners, movers — businesses that go to the customer. How to build local visibility across a service area without a storefront in each town.

16 Dec 2025
Branding 8 min

How to rebrand without blowing up the equity you already have

A pragmatic framework for evolution vs. full rebrand — and the audit we run with founders before recommending either path.

26 Nov 2025

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