Landing pages that convert paid traffic (the GIE checklist)
Chandan KumarFounder · Performance Marketing SpecialistSending paid traffic to a weak page is like filling a leaky bucket faster. Before we write a line of copy, we run every paid-traffic page through the same first-30-seconds checklist.
One page, one job
A landing page is not a homepage. It has a single conversion goal and removes every link, menu item and option that competes with it. If a visitor can wander, most will.
Message match
The headline must echo the ad that was clicked. When the promise on the ad and the promise on the page match, conversion rates climb without any other change — mismatched message match is the most common reason good traffic converts badly.
Speed and proof above the fold
Sub-two-second load, a clear offer, and proof (reviews, results, logos) before the visitor has to scroll. Then a frictionless form. Everything else is secondary to those four.
Key takeaways
- Strip the page to one conversion goal.
- Match the headline to the ad's promise.
- Lead with speed, a clear offer and proof.
Written by
Mr. Chandan Kumar
Founder & Performance Marketing Director, Global Info Edge
Founder of Global Info Edge and a performance-marketing specialist with 15+ years in the digital marketing world — Google & Meta ads, conversion funnels and growth.
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