Ad budgets that scale revenue, not just clicks.
As a Google & Meta Ads partner, we build, run and optimise full-funnel campaigns — pairing senior media buyers with AI automation to scale what works and cut what doesn't.
Ad spend
₹4.2L
ROAS
6.8×
▲ 22%
Cost / lead
₹212
▼ 18%
Conversions
1,284
▲ 9%
Revenue by week
Top campaigns
4.2x
Avg. ROAS
-35%
Cut in cost/lead
60-90d
Time to profitable
In short
Global Info Edge runs full-funnel paid media across Google and Meta — strategy, creative, landing pages and AI-assisted optimisation — engineered to turn ad spend into measurable revenue. As a Google & Meta Ads partner, we pair senior media buyers with automation to scale what works and cut what doesn't, averaging 4.2x ROAS and a 35% cut in cost per lead.
What is performance (paid ads) marketing?
Paid ads (performance) marketing is advertising across paid channels — primarily Google and Meta — where every rupee is tied to a measurable outcome like a lead, sale or return on ad spend. Unlike brand advertising, performance marketing is accountable and optimisable: campaigns, creative, audiences and budgets are continuously tested and adjusted against hard metrics. Full-funnel performance marketing covers the whole journey, from first awareness through retargeting to repeat purchase.
Outcomes, not vibes.
- Profitable ROAS within the first 60-90 days, then scaled deliberately
- Lower cost per qualified lead through continuous creative and audience testing
- Full-funnel coverage across Google Search, Performance Max, Meta and remarketing
- Transparent reporting tied to revenue — not vanity clicks and impressions
Everything we ship to make it work.
How we get from kickoff to results.
Audit & Strategy
Account, tracking and competitor audit. Offer, audience and channel mix mapped to your revenue target.
Build & Launch
Campaign structure, creative and copy built, tracking verified, then launched across Google and Meta.
Optimise
AI-assisted bidding plus human testing of creative, audiences and offers — every week, against ROAS.
Scale
Double down on winning angles, expand channels, and reinvest at a controlled, profitable pace.
Common questions about this service.
Do you offer PPC management?
Yes — PPC management is exactly this service. Pay-per-click covers Google Search, Performance Max, Shopping and YouTube plus Facebook and Instagram ads, all run as one funnel and reported on cost per lead and ROAS rather than clicks.
Are you a Google and Meta partner?
Yes — we run campaigns as a Google & Meta Ads partner, with senior buyers managing your account directly.
What's the minimum ad budget?
We typically start around ₹50,000/mo in media spend, plus management, so there's enough signal to optimise on.
Who owns the ad accounts?
You do. We work inside your own Google Ads and Meta Business accounts — full access and ownership stay with you.
How do you use AI?
We pair platform AI (Performance Max, Advantage+) with our own automation for bidding, budget pacing and creative testing — always under senior human oversight.
Weighing this against the alternative.
Honest, side-by-side comparisons — what each option costs, where each one wins, and when to run both.
Services that compound this one.
Paid Ads Marketing across India
From our Delhi-NCR base to metros nationwide — tap a city to see how we deliver paid ads marketing there.
Buying Paid Ads Marketing? Here are your three options.
A freelancer, a big agency, or us. All three can do the work — they just fail in different places. This is an honest read of where each one usually lands.
Senior people on your work
Global Info Edge
A freelancer
A big agency
Full stack under one roof
Global Info Edge
A freelancer
A big agency
Speed to launch
Global Info Edge
A freelancer
A big agency
You own code, data & ad accounts
Global Info Edge
A freelancer
A big agency
Contracts
Global Info Edge
A freelancer
A big agency
Cost
Global Info Edge
A freelancer
A big agency
No lock-in, no obligation — a senior specialist replies within one business day.
Ready when you are
Let's build something worth talking about.
Tell us where you are and we'll send back a free proposal — the shape of a plan, what it would cost, and an honest read on whether we're the right partner, or who else might be.
Prefer to talk first? Book a 30-minute intro call