Google Ads that buy customers, not just clicks.
We build and manage Search, Performance Max, Shopping and YouTube campaigns engineered around your CPA and ROAS targets — not vanity metrics.
Impressions
186k
▲ 14%
CTR
8.4%
▲ 2.1%
Cost / conv.
₹196
▼ 21%
Conv. value
₹18.4L
▲ 27%
Conversions by week
Top campaigns
Premier
Google Partner
CPA / ROAS
Optimised for
Search·PMax·YT
Channels
In short
Global Info Edge is a Google Premier Partner managing Search, Performance Max, Shopping and YouTube campaigns built around your CPA and ROAS — not vanity clicks. We restructure or build accounts, set up clean conversion tracking, and optimise relentlessly on bids, negatives and creative. 14+ years and ₹50Cr+ in managed ad spend go into every account.
What is Google Ads management?
Google Ads management is the ongoing work of planning, building and optimising paid campaigns on Google — Search, Performance Max, Shopping and YouTube — so a business gets profitable leads or sales rather than just clicks. It covers keyword and audience research, campaign structure, ad copy and assets, conversion tracking, and continuous optimisation of bids, budgets and negative keywords against cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) targets.
Outcomes, not vibes.
- Lower cost per lead within the first optimisation cycles
- Profitable, predictable pipeline from high-intent search
- Clean conversion tracking so every rupee is accountable
- Wasted spend cut via negatives, structure and bid strategy
Everything we ship to make it work.
How we get from kickoff to results.
Audit & Plan
Goals, tracking, account structure and a profitable keyword map.
Build
Campaigns, ad groups, copy and assets aligned to landing pages.
Optimise
Bids, budgets, negatives and creatives against CPA/ROAS.
Scale
Pour budget into what's profitable; report on what matters.
Common questions about this service.
Is Google Ads the same as PPC?
Effectively, yes. PPC — pay per click — is the pricing model, and Google Ads is the largest PPC platform, so "PPC agency" and "Google Ads agency" usually describe the same work. We manage PPC across Google Search, Performance Max, Shopping and YouTube, and on Meta where it fits the funnel.
How is this different from Paid Ads Marketing?
Paid Ads Marketing is the full-funnel umbrella across all paid channels; this hub goes deep on Google Ads specifically — Search, PMax, Shopping and YouTube.
What's the minimum ad budget?
We work best with meaningful test budgets; we'll advise an honest minimum for your market and goals before you commit.
Do you set up conversion tracking?
Yes — accurate GA4 and Google Ads conversion tracking (server-side where it helps) is step one; without it, optimisation is guesswork.
Weighing this against the alternative.
Honest, side-by-side comparisons — what each option costs, where each one wins, and when to run both.
The tools we'd recommend — ranked.
Honest, criteria-led roundups of the best tools for the job — what each costs, who it suits, and where it falls short.
Services that compound this one.
Google Ads across India
From our Delhi-NCR base to metros nationwide — tap a city to see how we deliver google ads there.
Buying Google Ads? Here are your three options.
A freelancer, a big agency, or us. All three can do the work — they just fail in different places. This is an honest read of where each one usually lands.
Senior people on your work
Global Info Edge
A freelancer
A big agency
Full stack under one roof
Global Info Edge
A freelancer
A big agency
Speed to launch
Global Info Edge
A freelancer
A big agency
You own code, data & ad accounts
Global Info Edge
A freelancer
A big agency
Contracts
Global Info Edge
A freelancer
A big agency
Cost
Global Info Edge
A freelancer
A big agency
No lock-in, no obligation — a senior specialist replies within one business day.
Ready when you are
Let's build something worth talking about.
Tell us where you are and we'll send back a free proposal — the shape of a plan, what it would cost, and an honest read on whether we're the right partner, or who else might be.
Prefer to talk first? Book a 30-minute intro call