Performance Marketing ROI Calculator
Estimate leads, customers, revenue, CAC, ROAS, ROI and net profit from your advertising investment — with industry presets, live gauges and a sharper-funnel comparison.
Your numbers
Average cost to generate one lead.
Percentage of leads that become customers.
Repeat purchases and upsells.
Leads / month
400
New customers / mo
31
CAC
₹3,197
Cost per customer
Revenue / mo
₹4.46 L
Lifetime revenue
₹8.91 L
Gross profit
₹5.35 L
Net profit / mo
₹3.85 L
Profit / customer
₹12,305
Operating profit / mo
₹1.17 L
Payback
0.2×
purchases to recover CAC
Break-even ROAS
1.7×
ROI
385%
Current vs optimised
Current
Revenue ₹4.46 L
Net profit ₹3.85 L
ROI 385%
Optimised
Revenue ₹10.39 L
Net profit ₹10.97 L
ROI 1097%
Sharper funnel (−20% CPL, +50% close rate, better conversion) could add ₹7.12 L net profit / month.
Recommendations
Lift close rate from 8% to 12%
Faster follow-up (speed-to-lead) and tighter qualification are the quickest levers — a few points here transforms profit.
Want a custom growth plan?
Send us your numbers and a Premier-Partner strategist will map a plan to hit these returns — free, no obligation.
- Google Premier Partner — top 3% of agencies
- 4.9★ rating · 250+ businesses scaled
- A real strategist replies — not a chatbot
Results are estimates only and may vary with industry, competition, offer quality, pricing, sales process and execution.
The funnel maths we'd run on a strategy call — instantly.
Model your own numbers
Adjust budget, cost-per-lead, close rate, deal value and margin to match how your business actually works.
See leads → customers → revenue
The full funnel, not just clicks — so you know what a budget really turns into at the bottom.
Know your ROAS, CAC & ROI
The numbers that decide if ads make money — calculated live as you move the sliders.
Current vs optimised
See the extra profit a sharper funnel could unlock — and exactly where to improve.
Built by a Premier Partner
₹50Cr+ in ad spend managed — including a client we cut to ₹204 CPL (−60%).
Ready when you are
Let's build something worth talking about.
30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.