Stop guessing. Track every click, lead and sale.
Most businesses spend on Google Ads, Meta Ads and landing pages without knowing exactly what works. We build the tracking system that ends the guesswork — GTM, GA4, conversion tracking and Clarity, wired into your CRM.
Events tracked
42
● all verified
Attribution match
98%
▲ CAPI on
Untracked spend
₹0
▼ from 38%
Conversion events — last 30 days
7-in-1
Stack
100%
Events tested pre-launch
1
Click → revenue view
In short
Global Info Edge builds the complete measurement system behind your marketing — Google Tag Manager, GA4, Google Ads and Meta conversion tracking, Microsoft Clarity, Search Console and Bing — so every form, call, WhatsApp click and sale is tracked accurately. Seven tools, one framework, every event tested before launch, so Google and Meta optimise toward real revenue instead of guesswork.
What is conversion tracking and marketing analytics?
Conversion tracking and marketing analytics are the systems that measure what your marketing actually produces — which campaigns, keywords and pages generate leads, calls and sales. They are built on tools like Google Tag Manager (to deploy tags centrally), GA4 (to measure behaviour), platform conversion tracking for Google and Meta, and session tools like Microsoft Clarity. Accurate tracking is the foundation of performance marketing: without it, ad platforms optimise blindly and you can't tell what's working.
Outcomes, not vibes.
- Every form, call, WhatsApp click and purchase measured — no missing conversions
- Google & Meta optimize toward real business outcomes, not just clicks
- Know which campaign, keyword and landing page actually generates revenue
- See why visitors don't convert with session recordings and heatmaps
Seven tools. One measurement system.
GTM deploys everything centrally, GA4 and Search Console measure what happened, Google Ads and Meta Pixel optimize on real conversions, Clarity shows you why users behave the way they do — and Bing makes sure no engine is left unmeasured.
Google Tag Manager — the foundation
- Centralized GTM containerAll marketing tags managed, updated and fired from one place — faster site, cleaner data, no hard-coded scripts.
- Form, click & scroll trackingLead forms, button clicks, scroll depth, file downloads and video engagement as structured events.
- Call & WhatsApp trackingPhone-call clicks and WhatsApp conversations measured as conversions — critical for Indian lead-gen funnels.
- Custom events & data layersTags, triggers, variables and data layers configured for anything your funnel needs to measure.
Google Analytics 4 — what happened
- GA4 property & enhanced measurementAccount, property and event configuration done right from day one.
- Conversion goals & funnelsSee exactly where users drop off between landing and enquiry.
- UTM framework & source attributionA naming convention that tells you which campaign, keyword and channel generated every lead.
- Cross-domain trackingFollow users across your main site, landing pages, booking systems and payment platforms without losing attribution.
Google Ads & Meta Pixel — optimize on truth
- Google Ads conversion setupLead, call, WhatsApp and purchase conversions feeding the ad account directly.
- Enhanced conversions & server-side dataFirst-party data and server-side collection recover conversions lost to ad-blockers and privacy updates.
- Meta Pixel + Conversions APIBrowser pixel paired with CAPI server events for accurate Meta attribution despite iOS restrictions.
- Offline & value-based importsClosed deals and revenue values imported back, so campaigns optimize toward profit — not clicks.
Search Console & Bing — organic visibility
- Google Search Console setupVerification, sitemap submission and index monitoring — see exactly how Google crawls and ranks your pages.
- Search performance reportingQueries, clicks, impressions and positions feeding the same monthly review as your paid data.
- Bing Webmaster ToolsThe forgotten 5–10% — Bing/Copilot search visibility set up, verified and monitored.
- Issue alertsCoverage errors, mobile usability and manual-action alerts caught before they cost traffic.
Microsoft Clarity — why it happened
- Session recordingsWatch real visitors interact with your pages and see exactly where friction lives.
- Heatmaps, scroll & click mapsWhich buttons get ignored, where visitors stop scrolling, which sections create confusion.
- Rage & dead click detectionAI-flagged friction points on landing pages — without hours of manual video review.
- GA4 segment integrationJump from a drop-off segment in GA4 straight to recordings of those exact sessions.
Attribution & reporting
- CRM & lead attribution integrationSource, campaign, ad group, keyword and landing page attached to every lead — through to revenue.
- Conversion auditsPeriodic accuracy checks so the data stays trustworthy as the site and campaigns evolve.
- Consent & privacy complianceTracking configured to respect user consent requirements, including European traffic.
- Performance dashboardsSpend, leads, CPL and revenue in one live view — numbers you can forward to a co-founder.
- Monthly analytics reviewWhat the data says, what we changed, and what to optimize next — in plain language.
How we get from kickoff to results.
Tracking Audit
We review your existing setup — missing events, broken tags, duplicate counting and data accuracy issues — and map every lead path that should be measured.
Measurement Architecture
A complete tracking framework designed around your business goals: events, conversions, UTM conventions and attribution structure.
Deploy & Integrate
GTM container, GA4, Google Ads conversion tracking, Microsoft Clarity and CRM attribution — all deployed centrally, nothing hard-coded into your site.
Test, Validate & Review
Every event is tested before launch — no assumptions, no missing conversions — then monitored with a monthly analytics review.
Common questions about this service.
Why not just install tracking codes directly on the site?
Hard-coded scripts slow the site, break silently and become unmanageable. GTM centralizes every tag in one container — faster implementation, better accuracy, easier changes, and a single source of truth.
We already have GA4 — why are our numbers wrong?
A default GA4 install measures pageviews, not your business. Missing events, duplicate conversions, broken cross-domain flows and untagged campaigns are the usual culprits. Our audit finds and fixes exactly that.
What about ad-blockers and iOS privacy changes?
That's what server-side tracking is for — Google Enhanced Conversions and the Meta Conversions API recover conversion data lost to browsers, so your campaigns keep optimizing on complete information.
Which businesses is this for?
Anyone spending on marketing: lead-gen businesses (forms, calls, WhatsApp, bookings), e-commerce (carts, checkouts, revenue) and service businesses (lead quality, CPL, CPA). If you advertise, your tracking should be airtight.
Services that compound this one.
Performance Marketing Tracking & Reporting across India
From our Delhi-NCR base to metros nationwide — tap a city to see how we deliver performance marketing tracking & reporting there.
Buying Performance Marketing Tracking & Reporting? Here are your three options.
A freelancer, a big agency, or us. All three can do the work — they just fail in different places. This is an honest read of where each one usually lands.
Senior people on your work
Global Info Edge
A freelancer
A big agency
Full stack under one roof
Global Info Edge
A freelancer
A big agency
Speed to launch
Global Info Edge
A freelancer
A big agency
You own code, data & ad accounts
Global Info Edge
A freelancer
A big agency
Contracts
Global Info Edge
A freelancer
A big agency
Cost
Global Info Edge
A freelancer
A big agency
No lock-in, no obligation — a senior specialist replies within one business day.
Ready when you are
Let's build something worth talking about.
Tell us where you are and we'll send back a free proposal — the shape of a plan, what it would cost, and an honest read on whether we're the right partner, or who else might be.
Prefer to talk first? Book a 30-minute intro call