The 7 ad-account leaks quietly burning your budget every month
Chandan KumarFounder · Performance Marketing SpecialistWhen we audit an account, the savings rarely come from one big mistake — they come from seven small ones compounding. Here's where the money usually leaks.
Search terms, placements and devices
Broad and phrase match quietly buy irrelevant searches; the Search Terms report shows exactly what you paid for. Display and Performance Max spend lands on junk apps and placements. And spend often skews to a device that never converts. Each is a quick exclusion that pays for itself.
Conversion tracking you can trust
Half the accounts we see optimise toward broken or double-counted conversions — so the algorithm chases the wrong outcome. Clean tracking is the single highest-leverage fix; everything downstream depends on it.
Schedules, geos and overlap
Ads run 24/7 in regions you don't serve, and campaigns bid against each other for the same audience. Tightening dayparting, geo-targeting and audience overlap recovers budget without touching creative.
Key takeaways
- Mine the Search Terms report and exclude waste.
- Verify conversion tracking before trusting any metric.
- Fix schedules, geos and self-competition between campaigns.
Written by
Mr. Chandan Kumar
Founder & Performance Marketing Director, Global Info Edge
Founder of Global Info Edge and a performance-marketing specialist with 15+ years in the digital marketing world — Google & Meta ads, conversion funnels and growth.
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