Insights

Insights from the studio.

Playbooks, points of view and field notes on performance marketing, web design, branding, local SEO, AI automation and social — drawn from live client work, not theory.

All posts(61)Performance Marketing(22)Local SEO(6)Branding(6)Web Design(7)AI & Automation(7)Social Media(7)Leadership(6)

Latest posts

61 posts · page 7 of 8

Performance Marketing

28 Jan 2026 10 min

Landing pages that convert paid traffic (the GIE checklist)

The ad rarely decides whether paid traffic converts — the page it lands on does. Here's the first-30-seconds checklist we run on every paid-traffic page before we touch the copy or the design, and why each item moves the number.

Chandan Kumar

Web Design

21 Jan 2026 10 min

Mobile-first isn't a slogan: designing for the thumb

Most of your traffic is on a phone, held in one hand and driven by one thumb. Here's what actually changes when you design for the thumb instead of the mouse — and why a 'squeezed-down' desktop site quietly loses mobile conversions.

Siddhant Aryan

Local SEO

14 Jan 2026 10 min

Call tracking for local businesses: stop guessing which ads work

If most of your leads come by phone and you're not tracking calls, you're optimising blind — and usually cutting the wrong things. The simple setup that ties revenue back to the exact campaign, keyword and page that drove the call.

Chandan Kumar

Branding

9 Jan 2026 10 min

Design systems that actually scale (and the ones that quietly don't)

Most brand systems die in their second month. Here's the four-part test we run before we let a design system out the door — and what to do when yours fails it.

Chandan Kumar

AI & Automation

3 Jan 2026 8 min

Automations every small business should set up this quarter

You don't need an enterprise stack to automate the work that eats your week. Five practical automations with an obvious payback.

Siddhant Aryan

Social Media

22 Dec 2025 8 min

Turning one case study into a month of social content

Your best proof is hiding in your client results. How to mine a single case study for weeks of credible, varied content.

Siddhant Aryan

Local SEO

16 Dec 2025 10 min

Service-area businesses: how to rank in towns you don't have an office in

Plumbers, cleaners, movers — businesses that go to the customer, not the other way round. How to build genuine local visibility across a whole service area without a storefront in every town, and without getting your profile suspended.

Chandan Kumar

Web Design

10 Dec 2025 10 min

Animations that help (and the ones that hurt conversions)

Motion can guide attention or get in the way. Here's where we use animation on purpose, where it quietly costs you conversions, and the one test we run on every effect before it ships.

Siddhant Aryan

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