✦ Free Growth Tool

CAC Calculator

Customer Acquisition Cost — what it really costs to win a customer.

Your numbers

Total sales & marketing spend

₹

New customers acquired

CAC — cost per customer

₹10,000

Total spend

₹5.00 L

Customers

Spend per customer

₹10,000

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Estimates only — actual results vary with offer, market and execution. Try the full ROI calculator →

More calculators

The full funnel — leads to net profit, gauges, comparison & recommendations.

Cost Per Lead — the price of every enquiry.

Return On Ad Spend — revenue per rupee invested.

The minimum ROAS you must beat to make money.

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