✦ Free Growth Tool

Lead Value Calculator

What one lead is worth — and the most you can pay for it.

Your numbers

Average deal value

₹

Lead → customer close rate

Gross margin

Profit value per lead

₹2,400

Revenue per lead

₹4,000

Max CPL (break-even)

₹2,400

Target CPL (3:1)

₹800

Want a custom growth plan?

A Premier-Partner strategist will map these numbers into a plan — free.

Estimates only — actual results vary with offer, market and execution. Try the full ROI calculator →

More calculators

The full funnel — leads to net profit, gauges, comparison & recommendations.

Customer Acquisition Cost — what it really costs to win a customer.

Cost Per Lead — the price of every enquiry.

Return On Ad Spend — revenue per rupee invested.

Ready when you are

30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.