The questions we ask before we take on a client
Vineeta MehtaInvestor · FounderWe don't try to work with everyone. The best engagements — for the client and for us — start with an honest look at whether we're the right fit. Here are the questions we sit with before we begin.
Can we actually move the needle?
Before anything else, we ask whether we can make a real, measurable difference for this business. If the honest answer is 'not much' — or if someone else is better suited — we say so. A 'no' given early is far kinder than a 'yes' that wastes a year of someone's budget.
Are the goals real, and shared?
We look for clear, honest goals — not vanity metrics. What does success look like in six months? What's quietly costing you leads today? When the client's targets become our brief, the work gets sharper and the relationship gets simpler. We're on the same side of the table, or we're not a fit.
Is there room to do the work well?
Great results need a little trust and a little room — to fix the foundations, to test, and to tell uncomfortable truths. We'd rather take on fewer clients and do the work properly than spread thin and disappoint. Fit, for us, is about whether we can earn that trust and use it well.
Key takeaways
- We'll tell you early if we can't move the needle for you.
- Clear, shared goals make the work sharper and the partnership simpler.
- Fewer clients, done properly, beats many done thin.
Written by
Mrs. Vineeta Mehta
Investor & Founder, Global Info Edge
Investor and founder of Global Info Edge — the conviction and long-term backing behind the company, championing founder-led, values-first growth.
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