How Prarambh Smart City Increased Lead Flow by 200% and Improved Occupancy by 65% Through a Complete Digital Transformation
A full digital growth rebuild for a senior living and retirement community brand expanding across Noida, Pune and Ahmedabad — website redesign, conversion landing pages, restructured Google & Meta Ads with shared audiences, complete tracking and email nurturing. The result: 200% more leads, 65% occupancy growth, and bounce rate cut from ~90% to below 60%.
2025 – 2026 · Founder: Sachin Chaturvedi · senior living across Noida, Pune and Ahmedabad.
At a glance
+200%
Increase in lead flow
+65%
Occupancy growth
90% → <60%
Bounce rate
down 40%+
ToFu→BoFu
Full-funnel journey
rebuilt end to end
The client & the challenge
Prarambh Smart City — founded by Sachin Chaturvedi, with co-founders Rajesh Jindal (finance & strategy) and Balvantsinh Gadhvi (vision & execution) — is a senior living and retirement community brand creating safe, engaging environments for senior citizens across Noida, Pune and Ahmedabad. Senior living is one of the most trust-sensitive categories, where decisions involve multiple family members and long evaluation periods. The business was already running Google and Meta Ads, but results were unpredictable:
Poor website experience
Slow loading, outdated content, weak messaging, poor mobile experience and few trust elements — visitors left before exploring the offering (~90% bounce rate).
No funnel-based journey
ToFu researchers, MoFu comparers and BoFu ready-to-visit prospects all saw the same generic content — engagement stayed low across every segment.
Poor lead quality
Ads ran without proper audience segmentation, conversion-focused landing pages, lead qualification or behavioral tracking — wasted budget, weak leads.
No tracking infrastructure
No visibility into which campaigns, pages, audiences or channels produced admissions — optimisation was guesswork.
Google & Meta in isolation
The two ad platforms ran independently — no audience sharing, no retargeting sync, no unified attribution — cutting overall efficiency.
The solution — rebuild the whole growth system
Rather than optimising individual campaigns, we rebuilt the entire digital growth system around how senior living buyers actually decide:
Website redesign & UX
A modern, mobile-first, trust-building site turned from an online brochure into a sales-and-education platform — faster navigation, better conversion architecture, visual storytelling.
High-converting landing pages
Dedicated pages for senior living, retirement and assisted living plus location-specific campaigns — stronger CTAs, simpler enquiry, better qualification, faster load.
Google Ads, restructured
Campaigns rebuilt around high-intent search — retirement communities, senior living projects, assisted living and location searches — for qualified enquiries, not cheap clicks.
Complete tracking stack
Google Tag Manager, GA4, Google Ads conversion tracking, Microsoft Clarity and a UTM framework — measuring forms, calls, WhatsApp, brochure downloads and behaviour. For the first time, every marketing action was measurable.
Audience sharing & retargeting
Google and Meta connected — cross-platform audience building, retargeting sync, frequency management and unified nurturing — a major lift in acquisition efficiency.
Email nurturing, VPS & SEO
Automated email sequences for a multi-touch, family-led decision; managed VPS for speed and uptime; and a technical/on-page/local SEO foundation for discoverability.
What made this project different
Many agencies focus only on ads, others only on websites. Senior living needed both — every touchpoint optimised to improve conversion and occupancy.
The results
Better landing pages and targeting drove a 200% increase in lead flow, and better lead quality translated into a 65% improvement in occupancy. Bounce rate fell from roughly 90% to below 60% — visitors stayed longer, explored more and engaged more.
Faster load times, SEO-focused architecture and a connected Google+Meta ecosystem improved visibility and acquisition efficiency across all three locations — and, for the first time, gave the team full visibility into what actually works.
The results
- Lead flow increased by 200%
- Occupancy growth improved by 65%
- Bounce rate reduced from ~90% to below 60%
- Better lead quality across Noida, Pune and Ahmedabad
- A connected Google + Meta ecosystem with shared audiences and retargeting
- Complete tracking (GTM, GA4, Clarity) — every marketing action measurable
“Global Info Edge helped us rethink our entire digital growth strategy. Their team redesigned our website, improved our landing pages, implemented advanced tracking systems, and optimized our lead generation campaigns. The improvements in lead quality, website engagement, and occupancy growth have been significant. Most importantly, we now have visibility into what's working and a scalable foundation for future growth.”
Ready to improve occupancy and lead quality?
We help senior living communities, retirement homes, assisted living facilities and healthcare brands build complete growth systems that generate qualified enquiries and measurable outcomes.
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