How Age Ventures India Built a More Predictable Lead Generation System for Senior Care Across 4 Cities
A four-year engagement (2020–2024) for Arun Gupta's trust-driven senior care brand — Google Ads performance marketing, conversion-focused landing pages, email nurturing sequences and a structured lead system serving retirement-home seekers (50–70) and care-home families (70+) across New Delhi, Noida, Gurgaon and Pune.
2020 – 2024 · Founded by Arun Gupta · Google Ads management, landing page design, email marketing sequences and lead-nurturing system.At a glance
4 Years
Engagement
2020 – 2024
4 Cities
Delhi · Noida · Gurgaon · Pune
100%
Care home occupancy
Gurgaon facility
Full Funnel
Ads · LP · Email nurture
The client & the challenge
Age Ventures India, founded by Arun Gupta, provides safe, supportive living solutions for elderly people and their families — senior retirement homes for ages 50–70 and care homes for 70+. In a trust-driven category like senior care, the digital journey has to build confidence and help families act with comfort, not just generate traffic. When the team came to Global Info Edge, they were already spending on Meta and Google Ads — but the system around those ads wasn't working:
No proper lead system
Leads were coming in with no reliable process to manage, qualify or nurture them.
Poor, unpredictable lead quality
Many enquiries didn't match the actual senior care offering or location needs.
Weak landing page experience
Visitors weren't getting a page experience strong enough to build trust or convert into qualified enquiries.
No tracking system at all
The biggest gap — impossible to know which campaigns worked, which leads converted, or where the funnel was failing.
Inconsistent performance
Combined, these made marketing performance unpredictable and difficult to evaluate or improve.
The business needed more than ads. It needed a complete lead-generation framework.
The solution — fixing the full funnel, not just the campaigns
Google Ads performance marketing
Campaigns managed and optimised for senior care lead generation across the four target cities — better targeting, stronger intent matching, cleaner ad structure and improved lead relevance.
Landing page design
Pages built to communicate trust, explain the senior care offering clearly, reduce friction and encourage qualified enquiries — designed for the families making the decision, not just the seniors.
Email marketing sequences
The missing piece. Senior care decisions involve family members, trust and multiple touchpoints — nurture sequences kept guiding prospects through the decision journey after the first enquiry.
A structured lead-nurturing system
Enquiries no longer went unattended after first contact — leads stayed warm, follow-up became consistent, and drop-off reduced.
The conversion journey
Instead of letting leads disappear after the first enquiry, the system kept communication active — improving the odds of conversion in a slow-decision category.
Why it worked
Senior care is not a fast-decision category. Families take time, ask questions and compare options carefully — so success depends on far more than generating leads. The system had to attract the right audience, present the offer clearly, build trust quickly, and stay in touch after the first enquiry.
By combining quality-focused ads, trust-building landing pages and patient email nurturing, Age Ventures India moved from unpredictable campaign spend to a dependable marketing system.
The results
- Full occupancy reached at the Gurgaon care home facility
- A more organized lead generation structure across four cities
- Better lead qualification — enquiries matched to offering and location
- A landing page experience built for trust and conversion
- Structured email nurturing keeping families engaged through the decision journey
- Improved visibility into marketing activity and performance
- A more predictable lead flow process sustained across a 4-year engagement
“Working with Chandan Kumar and the Global Info Edge team was one of the best decisions we made for our marketing efforts. One of the biggest achievements was helping us reach full occupancy at our care home facility in Gurgaon while consistently generating high-quality enquiries for our retirement home projects. The focus was never on lead volume alone — it was always about attracting the right families who genuinely matched our services. Chandan and his team always approached challenges as partners rather than vendors, and over the years I have confidently referred multiple businesses from the senior care industry to Global Info Edge.”
In a trust-driven category and need better leads?
We build complete lead-generation systems for senior care, healthcare and other high-trust businesses — ads, landing pages, nurturing and tracking that respect how families actually decide.
Book a free strategy consultation