How PTW Holidays Cut Cost-Per-Lead by ~60% and Generated 46,000+ Travel Leads with a Google & Meta Ads Overhaul
A full-funnel overhaul — fast Node.js landing pages, restructured Google & Meta campaigns, stable managed hosting, and automated follow-up — for a 200-strong Dharamshala travel agency. Over the engagement it has driven 557K clicks and 46.3K conversions on ₹9.44M of Google Ads spend.
Jan 2024 – present (ongoing). Figures below are from the live Google Ads account, Q1 2024 – Q2 2026.
At a glance
557K
Ad clicks
46.3K
Conversions (leads)
₹204
Cost per lead
down ~60% from ₹500+
₹9.44M
Ad spend managed
Google Ads
The client & the challenge
PTW Holidays is a 200-strong tour and travel agency based in Dharamshala, Himachal Pradesh, serving travellers across India. With a strong on-ground operation, their growth was being held back by one thing: their digital lead engine. When PTW came to Global Info Edge, the picture was familiar for a fast-growing travel brand running marketing in-house:
High cost-per-lead and weak conversions
Ads were managed internally with poor ROAS, and lead quality wasn't matching the spend.
Painfully slow landing pages
Their WordPress pages on a WHM/cPanel stack loaded in 10+ seconds — bleeding paid traffic before visitors ever saw an offer.
An unstable, insecure hosting setup
The cPanel-hosted WordPress sites suffered repeated malware attacks, monthly downtime, and progressive speed decay — each outage wasting live ad budget.
No lead follow-up system
Leads arrived with no structured nurture, so genuinely interested travellers slipped through the cracks.
The goal was clear: generate more qualified leads, at a lower CPL, with a conversion-focused funnel that actually held up under paid traffic.
Our strategy
We treated PTW's problem as a full-funnel system, not just an ad-account fix. Four moves worked together:
Rebuild the landing pages on Node.js
Slow pages were the single biggest leak. We rebuilt PTW's landing pages on a lightweight Node.js stack, engineered to convert paid traffic — fast load, clear offers, a frictionless enquiry path.
Restructure the Google & Meta campaigns
We rebuilt the ad architecture around intent and re-engagement instead of broad, untargeted spend.
Move hosting to a managed VPS (under AMC)
We migrated PTW off the fragile cPanel setup onto a performance-tuned, actively managed VPS — ending the recurring malware, downtime, and speed-decay cycle.
Automate lead follow-up with N8N
We built an automated nurture workflow so no lead went cold.
The logic tying it together: send well-qualified paid traffic to fast, high-converting pages, served from stable infrastructure, and follow up instantly — so every rupee of ad spend works harder at each stage.
Campaign architecture
Google Ads
Search campaigns to capture high-intent travel demand, paired with retargeting to recover visitors who didn't convert on the first click.
Meta Ads
Lookalike audiences to find new travellers resembling PTW's best customers, plus retargeting to re-engage warm traffic.
Landing page & speed
Rebuilt on Node.js
Load time cut from 10+ seconds to under 2 seconds — a decisive change for paid-traffic conversion rates.
Single conversion goal
Pages were designed around one clear conversion goal rather than acting as generic brochure pages.
Infrastructure
Full migration to a managed VPS on an AMC model, tuned for performance and security — removing the chronic malware/downtime problem that plagued the old WHM/cPanel WordPress hosting.
N8N lead-automation workflow
Every lead got an immediate response and a structured follow-up — closing the gap that had previously let interested travellers go cold.
What made it different
Most agencies would have optimised the ad account and stopped there. We fixed the whole path to conversion — speed, infrastructure stability, and follow-up — so the lower CPL was sustainable, not a short-term spike.
The results
- 46,300 conversions (qualified leads) driven through Google Ads
- 557K ad clicks across the engagement
- Cost-per-lead down to ₹204 — a ~60% reduction from ₹500+
- ₹9.44M (₹94 Lakh+) in Google Ads spend managed
- Landing page load time cut from 10+ seconds to under 2 seconds
- A stable, secure hosting environment that ended recurring downtime and malware issues
- An automated lead-nurture system ensuring no enquiry goes unanswered
“Our lead CPL reduced by 50% and the team consistently delivered beyond expectations. Global Info Edge transformed how we generate and nurture leads.”
Running ads but watching your cost-per-lead climb?
We build the full system — fast landing pages, sharp Google & Meta campaigns, and automated follow-up — that turns ad spend into qualified bookings.
Get a free strategy call