How The Ushmaya Turned Low-Quality Leads into Qualified Booking Enquiries with a Faster Lead-to-Booking System
Plenty of enquiries, too few qualified bookings — a common hospitality problem. We rebuilt the full lead journey for this Rishikesh resort: a new WordPress website, conversion-focused Node.js/Next.js landing pages, VPS hosting, instant lead delivery via Amazon SES, quality-first Google Ads and a Google Business Profile setup.
Website + landing pages + lead infrastructure build, with an ongoing Google Ads management retainer.
At a glance
Qualified
Enquiries over volume
quality-first ads strategy
Instant
Lead delivery
Amazon SES email infrastructure
Node.js
Conversion landing pages
on performance VPS hosting
5-in-1
Site · LP · Ads · GMB · Infra
one connected system
The client & the challenge
The Ushmaya is a premium hospitality destination in Rishikesh serving leisure travellers, families, corporate groups and wellness-focused visitors in one of India's most competitive travel markets. When founder Rajesh Chadha approached Global Info Edge, the property had strong offerings — but the digital lead system was working against it:
Lead quality was poor
Campaigns generated enquiries at a low cost-per-lead, but many prospects weren't serious buyers — wasted follow-up time, low conversion, more sales effort.
Leads were going cold
Enquiries weren't reaching the team fast enough. By first contact, prospects had often chosen another property, lost interest or changed plans.
The website wasn't built to convert
Not optimised for lead capture, mobile users, conversion tracking or performance-marketing campaigns.
In hospitality, lead volume alone is not enough. The resort didn't need more advertising — it needed a complete lead-generation ecosystem.
The solution — rebuilding the whole lead journey
Rather than treating this as an advertising problem, we redesigned the entire lead acquisition journey:
Website development (WordPress)
A clean, hospitality-focused rebuild — mobile-responsive, faster loading, clear booking journeys, and a far stronger first impression of the brand.
High-converting landing pages (Node.js / Next.js)
Homepage traffic rarely converts paid clicks. Dedicated landing pages stripped distractions, qualified enquiries upfront and created a clear path toward booking.
Performance VPS hosting
Landing pages deployed on a Node.js-supported VPS for fast response times, reliability and better advertising efficiency.
Amazon SES lead delivery
The hidden killer was delayed lead notifications. SES infrastructure made enquiry emails fast and reliable — sharply reducing the chance of leads cooling before first contact.
Google Ads management — quality over quantity
High-intent, destination-focused keywords and conversion optimisation instead of chasing cheap clicks. The objective: enquiries that are likely to become guests.
Google Business Profile setup
Local search visibility, brand credibility and trust signals for Rishikesh-based and nearby searchers.
The lead-to-booking pipeline
Every step was optimised to reduce friction — better intent in, better experience through, faster follow-up out.
What made it different
Most hospitality marketing focuses on generating more leads. We focused on generating better leads — and making sure they were handled before they lost interest.
Instead of solving one piece of the puzzle, we addressed traffic, user experience, lead capture, lead delivery, follow-up speed and local visibility as one connected business system. That's why the improvement holds up instead of fading with the next campaign.
The results
- Improved lead qualification — enquiries matched to the property's actual guest profile
- Faster enquiry delivery and response times via Amazon SES infrastructure
- Dedicated conversion-focused landing pages on a fast Node.js/Next.js stack
- A modern, mobile-ready website that builds trust from the first visit
- Stronger local search presence through Google Business Profile optimisation
- A scalable lead-generation foundation — built to support the ads retainer, not fight it
“Global Info Edge helped us solve one of our biggest business challenges — getting better quality leads and responding to them faster. Their team redesigned our website, developed high-converting landing pages, improved our lead-delivery process, and managed our Google Ads campaigns strategically. The entire system is now much more efficient, and we have a stronger digital foundation for growth.”
Ready to turn more enquiries into bookings?
We help resorts, hotels and hospitality brands build complete lead-generation systems — from websites and landing pages to paid advertising, lead delivery and conversion optimisation.
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