How Flow Joinery Went From a Stalled Local-SEO Effort to #1 in Gisborne Across Every Core Search
Flow Joinery has partnered with Global Info Edge since 2023 — website, AMC, Google Workspace email and Google Ads. When their earlier local-SEO effort with another provider ended in 2025, we took that over too, and from August 2025 drove the Gisborne joinery brand to #1 for its core searches: ranked top-3 for every keyword that matters, with 196 profile views and 69 direction requests in a single month.
Client since 2023 · Local SEO (GMB) added August 2025 · Owner Sukhman Singh · Gisborne, New Zealand · Website + AMC, Google Workspace & Google Ads.
At a glance
#1
Local-pack rankings
for 4 of 6 core Gisborne keywords
6 / 6
Core keywords in the top 3
kitchens · joinery · cabinetry · design
196
Profile views / month
Google Business Profile · May 2026
69
Direction requests / month
high-intent, ready to visit
The client & the challenge
Flow Joinery, led by owner Sukhman Singh, is a Gisborne joinery company known for high-quality custom kitchens, wardrobes and cabinetry for residential and commercial clients. The craftsmanship was never the problem. A Global Info Edge client since 2023 for their website, hosting, email and Google Ads, Flow Joinery handed us their local SEO in August 2025 when an earlier effort with another provider ended — and the profile needed a fresh, active strategy to push it to the top:
Growth had plateaued
A previous local-SEO effort had run out of momentum — rankings and enquiries had stopped moving, and the profile needed a fresh, active strategy.
A website that needed to convert
The site had to do more than look good — communicate expertise, build trust, and turn local search traffic into real enquiries and calls.
An under-leveraged Google Business Profile
The GBP — the single most important lead source for a local service business — wasn't being worked hard enough to hold and extend top rankings.
No connected growth system
Website, hosting, email, local SEO and paid ads weren't pulling together as one engine built for sustained local dominance.
The solution — a complete local growth system
Rather than fixing one problem, we rebuilt the entire digital ecosystem:
Website design & development
A professional, conversion-and-credibility-focused website that showcases the craftsmanship, builds trust and supports local SEO.
Local SEO strategy
On-page and service-page optimisation, local keyword targeting, technical SEO, internal linking and structured content — to make Flow Joinery the obvious choice in Gisborne searches.
Google Business Profile optimisation
Categories, services, location targeting, image optimisation, content publishing and review-strategy support — a major lift in local discovery and trust.
Google Ads + landing pages & CRO
Targeted campaigns on high-intent joinery and renovation searches, pointed at fast, mobile-first landing pages built to convert — accelerating growth while SEO compounded.
VPS hosting & Google Workspace
Managed VPS for speed, uptime and security (which feeds rankings), plus professional business email and collaboration.
Content production & ongoing AMC
Blogs, local-SEO and social content building authority over time — backed by ongoing maintenance, security, optimisation and technical support.
The growth engine we built
Every stage was optimised to improve visibility and conversion — visibility, experience, conversion, authority and continuity all working together.
Now ranked top-3 across Gisborne
Within months of taking on their local SEO, Flow Joinery holds the top of the local pack for every core search that drives enquiries:
- Kitchen renovator Gisborne — #1
- Kitchen joinery Gisborne — #1
- Kitchen design Gisborne — #1
- Cabinet maker Gisborne — #1
- Kitchens Gisborne — #2
- Joinery Gisborne — #2
Top-3 visibility on these high-intent terms is what turns Google searches into calls, direction requests and quote enquiries.
Why it worked
Many local businesses focus on a single tactic. Flow Joinery succeeded because every growth lever worked together — local SEO and GBP for discoverability, a modern site and VPS for experience, landing pages and CRO for conversion, content for authority, and ongoing maintenance for consistency.
The numbers followed: #1 rankings in Gisborne for kitchen renovator, kitchen joinery, kitchen design and cabinet maker, top-3 across all six core keywords, and a profile pulling 196 views and 69 direction requests in a single month (May 2026) — turning a great workshop into the top-ranked joinery brand in its market.
The results
- Ranked #1 in Gisborne for kitchen renovator, kitchen joinery, kitchen design and cabinet maker
- Top-3 local-pack rankings across all six core keywords
- 196 Google Business Profile views and 69 direction requests in a single month (May 2026)
- A modern, fast website on managed VPS hosting (AMC) with Google Workspace email
- Google Ads driving high-intent kitchen and joinery enquiries alongside compounding local SEO
- An active profile earning fresh 5-star reviews, with every review responded to
“Global Info Edge completely transformed our digital presence. Before working with their team, we had very little visibility online and our website was not generating meaningful enquiries. They redesigned our website, improved our local SEO, optimized our Google Business Profile, and implemented a complete marketing system. The results have been outstanding — our visibility increased dramatically, lead flow grew significantly, and we achieved top local rankings in our market. They have become a trusted long-term partner for our business.”
Hear it from Sukhman
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