How Flow Joinery Went From Nearly Invisible Online to a #1 Ranked Local Brand in Gisborne
A complete local business growth transformation for a Gisborne joinery company — new website, local SEO, Google Business Profile optimisation, Google Ads, content and ongoing AMC. The result: 100% more online visibility, 200% more lead flow, and #1 local rankings for key searches.
2023 – 2025 · Founded by Sukhman Singh · Gisborne, New Zealand · full local growth system + ongoing AMC.At a glance
#1
Local SEO rankings
for target keywords
+200%
Increase in lead flow
+100%
Online visibility
<60%
Bounce rate
down from higher
The client & the challenge
Flow Joinery, led by founder Sukhman Singh, is a Gisborne joinery company known for high-quality custom cabinetry and woodwork for residential and commercial clients. The craftsmanship and reputation were strong — but the digital presence didn't reflect it. A great local business was being overlooked online:
Poor online presence
Customers searching for joinery in Gisborne found little that properly represented the business — a digital footprint far weaker than its real-world reputation.
An underperforming website
The old site struggled to communicate expertise, build trust, generate enquiries or convert visitors — many left without acting.
Weak positioning & unoptimised GBP
No clear differentiation from competitors, and an underused Google Business Profile — usually the most important lead source for a local service business.
No content strategy
Little ongoing content to improve local rankings, build trust or support long-term SEO growth.
The solution — a complete local growth system
Rather than fixing one problem, we rebuilt the entire digital ecosystem:
Website design & development
A professional, conversion-and-credibility-focused website that showcases the craftsmanship, builds trust and supports local SEO.
Local SEO strategy
On-page and service-page optimisation, local keyword targeting, technical SEO, internal linking and structured content — to make Flow Joinery the obvious choice in Gisborne searches.
Google Business Profile optimisation
Categories, services, location targeting, image optimisation, content publishing and review-strategy support — a major lift in local discovery and trust.
Google Ads + landing pages & CRO
Targeted campaigns on high-intent joinery and renovation searches, pointed at fast, mobile-first landing pages built to convert — accelerating growth while SEO compounded.
VPS hosting & Google Workspace
Managed VPS for speed, uptime and security (which feeds rankings), plus professional business email and collaboration.
Content production & ongoing AMC
Blogs, local-SEO and social content building authority over time — backed by ongoing maintenance, security, optimisation and technical support.
The growth engine we built
Every stage was optimised to improve visibility and conversion — visibility, experience, conversion, authority and continuity all working together.
Why it worked
Many local businesses focus on a single tactic. Flow Joinery succeeded because every growth lever worked together — local SEO and GBP for discoverability, a modern site and VPS for experience, landing pages and CRO for conversion, content for authority, and ongoing maintenance for consistency.
The numbers followed: 100% improvement in online visibility, 200% increase in lead flow, bounce rate cut below 60%, and #1 local rankings for target keywords — turning a great workshop into a top-ranked local brand.
The results
- #1 local SEO rankings for target joinery keywords in Gisborne
- 200% increase in digital lead flow
- 100% improvement in online visibility
- Bounce rate reduced to below 60%
- A modern, fast website on managed VPS hosting with Google Workspace
- A sustainable lead generation system backed by content and ongoing AMC
“Global Info Edge completely transformed our digital presence. Before working with their team, we had very little visibility online and our website was not generating meaningful enquiries. They redesigned our website, improved our local SEO, optimized our Google Business Profile, and implemented a complete marketing system. The results have been outstanding — our visibility increased dramatically, lead flow grew significantly, and we achieved top local rankings in our market. They have become a trusted long-term partner for our business.”
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We help local businesses build digital growth systems that generate visibility, enquiries and revenue — through websites, local SEO, Google Ads, content and automation.
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