Website Development Cost in India (2026): Real Prices, No Surprises
Siddhant AryanLead Designer · AI AutomationListen to this article
The short answer
In 2026, a basic template website in India costs roughly ₹10,000–₹40,000, a professionally designed WordPress site ₹40,000–₹1,50,000, a custom-coded business website ₹35,000–₹2,50,000+, and e-commerce builds ₹75,000–₹5,00,000+ depending on scope. The price that matters isn't the invoice — it's cost per enquiry the site produces. This guide breaks down what drives the price, what cheap builds actually cost you later, and our own published packages so you have a real benchmark.
On this page
"How much does a website cost?" is the most-asked and worst-answered question in this industry. Most agencies say "it depends" and hide their prices until a sales call; most cheap providers quote ₹7,999 and recover the difference in ways you discover later. We publish our prices, so here's the whole picture — market ranges, what moves the number, and where the traps are — written the way we'd explain it to a friend starting a business.
The real price ranges in India (2026)
Prices vary by city, agency size and scope, but after quoting and building hundreds of sites, these are the honest bands most Indian businesses land in. Treat anything dramatically below a band as a signal to ask what's missing — usually speed, SEO foundations, or ownership of your own code.
| Type of website | Typical range | Best for |
|---|---|---|
| DIY builder (Wix/Shopify basic) | ₹500–₹3,000/month | Testing an idea, hobby projects |
| Template WordPress site | ₹10,000–₹40,000 | Tight budgets, simple brochure sites |
| Professional WordPress build | ₹40,000–₹1,50,000 | Content-heavy sites, blogs, editable catalogues |
| Custom-coded business website | ₹35,000–₹2,50,000+ | Lead generation, brands where speed and trust sell |
| E-commerce / D2C store | ₹75,000–₹5,00,000+ | Online sellers — payments, catalogue, logistics |
| Web application / portal | ₹2,50,000–₹15,00,000+ | Custom tools, dashboards, marketplaces |
What actually moves the price
Two websites that look similar can be priced 5× apart, and the difference is rarely dishonesty — it's what's under the hood. When you compare quotes, compare these six things, not just the page count.
The six real cost drivers
- 1Custom design vs theme — designed around your customer, or a template with your logo
- 2Number of unique page layouts — 5 bespoke layouts cost more than 20 clones of one
- 3Functionality — forms and WhatsApp are cheap; booking, payments, portals and integrations are not
- 4Content — who writes the copy and produces the images (the most under-budgeted item)
- 5SEO & performance engineering — schema, Core Web Vitals, tracking; invisible but decisive
- 6Who's building it — freelancer, small studio or senior agency team, and whether they'll exist next year
The hidden cost of the ₹9,999 website
Cheap websites aren't cheap — they're deferred. The invoice is small because the real costs move downstream: a theme loaded with plugins that takes 6 seconds to load on a phone, no schema or tracking, hosting you don't control, and code you don't own. Then you run ads to it, and every click costs more because the page converts half as well as it should.
We rebuild these sites every month, and the pattern is always the same: the business paid twice — once for the cheap site, once for the real one — and lost a year of enquiries in between. If the website has a revenue job, buy it once, properly.
The math that matters
A site that converts 3% instead of 1.5% halves your cost per lead on every channel — ads, SEO, referrals — forever. Against that, the difference between a ₹15,000 and a ₹60,000 build is usually recovered in the first month or two of marketing.
Our published packages (the benchmark you can hold us to)
Almost no agency in India publishes prices. We do, because hidden pricing is where bad deals hide. Our custom-coded website packages: Starter at ₹35,000 (up to 5 pages, custom mobile-first design, live in ~2 weeks), Growth at ₹60,000 (up to 12 pages, CMS + blog, advanced SEO), Scaler at ₹1,25,000 (e-commerce or booking, integrations, funnels), and Enterprise from ₹2,50,000 (custom applications, dedicated senior team). Every build includes lifetime free technical support, and you own the code and every account.
After launch, a maintenance AMC from ₹1,999/month covers hosting, security, backups and small edits — that's the number that keeps a website fast and safe for years. Use these numbers as your benchmark even if you don't hire us: any serious quote should be explainable against them.
How to budget: work backwards from the website's job
The right budget isn't a market rate — it's a payback calculation. Decide what the website must produce (enquiries, bookings, orders), estimate what each is worth, and a sensible budget is usually one to three months of the revenue the site should influence. A clinic expecting 30 extra patient enquiries a month values a website very differently from a portfolio that just needs to exist.
And keep 15–25% of the build budget for what happens after launch: content, tracking, and the first rounds of conversion improvements. A website is a system you tune, not a purchase you finish.
Key takeaways
- Compare quotes on the six cost drivers — design, layouts, functionality, content, SEO engineering, team — not on page count or price alone.
- Cheap sites defer their cost into slow loads, weak conversion and an early rebuild; if the website has a revenue job, buy it once, properly.
- Budget backwards from the website's job and keep 15–25% for post-launch content and tuning — and benchmark every quote against published prices like ours.
Frequently asked questions
How much does a basic business website cost in India?
A respectable template-based site runs ₹10,000–₹40,000; a professionally designed custom site starts around ₹35,000–₹60,000. Below ₹10,000 you're usually getting a recycled theme with no speed, SEO or ownership — fine for existing, risky for selling.
How much does an e-commerce website cost in India?
Shopify-based stores typically run ₹75,000–₹2,00,000 set up properly (design, payments, shipping, tracking); fully custom stores ₹1,50,000–₹5,00,000+. Add monthly platform/app fees for Shopify, and always budget for product photography — it sells more than the code does.
Why do agency quotes vary so much for the same website?
Because "the same website" rarely is: custom design vs theme, senior team vs outsourced, SEO/tracking engineering vs none, owned code vs platform lock-in. Ask each quoter the six cost-driver questions in this guide and the price gap will explain itself.
What ongoing costs does a website have?
Domain (~₹1,000/yr), hosting (₹3,000–₹20,000/yr for most business sites), and maintenance — either your time on WordPress updates or an AMC (ours starts ₹1,999/month covering hosting, security, backups and small edits). E-commerce adds payment-gateway and platform fees.
Is it cheaper to build a website myself?
Cheaper in cash, expensive in outcome if the site must win customers: DIY builders trade speed, SEO depth and conversion design for convenience. Good rule: DIY to test an idea, professional the moment the website's job is revenue.
Tools & next steps
Put this into practice, go deeper, or see how we'd do it for you.
Written by
Mr. Siddhant Aryan
Lead Designer & AI Automation, Global Info Edge
Lead designer and AI-automation specialist at Global Info Edge with 5 years building fast, conversion-focused websites and the workflows that run behind them.
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