Own the answer, not just the link.
When a search resolves into a single answer, second place does not exist. We restructure your pages so the answer comes first, mark it up so machines can lift it, and target the questions your buyers actually type.
AI Overviews · PAA
Targets
40–60 words
Answer length
FAQ · DefinedTerm
Markup
In short
Answer engine optimisation (AEO) is how you win the direct answer rather than a position in a list — Google AI Overviews, featured snippets, People Also Ask and voice results. Global Info Edge restructures your pages so the answer sits first, marks it up so machines can extract it unambiguously, and targets the question formats that actually get answered.
What is answer engine optimisation (AEO)?
Answer engine optimisation is the practice of structuring content so a search or AI system can lift a direct, self-contained answer from it and present that answer to the user — in an AI Overview, a featured snippet, a People Also Ask box or a voice response. It differs from classic SEO in what it optimises: not a whole page against a query, but a specific passage against a specific question, supported by markup that removes ambiguity about what the passage is.
Outcomes, not vibes.
- Direct answers won in AI Overviews, featured snippets and People Also Ask
- Visibility retained on queries that no longer produce a click
- Voice-search answers that name your business
- Pages that read better for humans as a side effect of answering faster
Everything we ship to make it work.
How we get from kickoff to results.
Find the questions
People Also Ask, Search Console query data, sales-call transcripts and support tickets — the questions buyers really ask, in their words rather than keyword-tool phrasing.
Answer first
Each target question gets a self-contained answer in the first 40–60 words, before any preamble. This single change does more for extraction than any markup.
Mark it up
FAQPage, DefinedTerm, QAPage and speakable where each honestly applies — never markup that does not match what is on the page.
Monitor
We track which questions produce an answer box, who holds it, and whether it is you — then iterate on the ones you are losing.
Common questions about this service.
What is the difference between AEO and SEO?
SEO optimises a page to rank in a list of results. AEO optimises a passage to be selected as the answer. A page can rank fourth and still own the AI Overview, and a page can rank first and be ignored by it — because the systems are selecting for different things.
Do FAQ rich results still work?
Not as rich results for most sites. Google restricted FAQ rich snippets to government and health domains in 2023 and retired HowTo results entirely. We still recommend the markup — it helps AI systems and LLMs extract your answers cleanly — but we will not sell it to you as a star-rating play, because it is not one any more.
Will AI Overviews cost me traffic?
On informational queries, almost certainly yes — those clicks are going away regardless of what you do. The realistic goal is to be the cited source, so you keep the brand impression and capture the smaller number of visitors who click through with far higher intent.
How long does AEO take to show results?
Faster than classic SEO on pages that already rank — restructuring an existing page 3 to 8 result to answer-first can win a snippet within weeks. Winning answers on pages that do not yet rank takes the same time as ranking them.
Do I need separate content for voice search?
Rarely. Voice answers are usually drawn from the same concise, well-structured passages that win featured snippets. Write a clear 40-word answer in natural language and you have served both.
Services that compound this one.
Ready when you are
Let's build something worth talking about.
30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.