B2B lead generation that books qualified sales meetings.
Demand generation, lead scoring and appointment setting tuned to your ideal customer — so your reps talk to real buyers, not tyre-kickers.
Qualified meetings
128
▲ 37%
Cost / meeting
₹2.4k
▼ 19%
ICP fit
82%
▲ 8%
Pipeline value
₹3.4Cr
▲ 26%
Meetings booked by month
Meetings by channel
Meetings
Optimised for
ICP fit
Scored on
Pipeline
Tracked to
In short
Global Info Edge runs B2B lead generation for SaaS, IT-services, manufacturing and professional-services firms — ICP-targeted demand on Google, LinkedIn and Meta, driven to demo and consultation pages, scored on fit and intent, then converted into booked sales meetings tracked in your CRM. We optimise for pipeline value and cost per qualified meeting, not MQL volume your reps ignore. It's the lead-generation system tuned to how businesses actually buy from businesses.
What is B2B lead generation?
B2B (business-to-business) lead generation is the process of finding and qualifying other businesses as potential customers, then turning them into sales conversations. Unlike B2C, the buyer is usually a committee, the sales cycle is longer and deal values are higher — so success is measured by qualified opportunities and pipeline value rather than raw lead volume. A modern B2B system combines targeted demand generation (search, LinkedIn, content), lead scoring against an ideal customer profile, and appointment setting so sales teams spend time only on accounts worth pursuing.
Outcomes, not vibes.
- Meetings with decision-makers who match your ideal customer profile
- Leads scored on fit and intent, so sales works the right accounts
- Lower cost per qualified meeting as targeting and follow-up compound
- Every lead tracked to demos, opportunities and pipeline value in your CRM
Everything we ship to make it work.
How we get from kickoff to results.
Target
Define the ideal customer profile, offer and messaging that will land with decision-makers.
Attract
Search, LinkedIn and Meta demand generation put your offer in front of the right accounts.
Qualify
Score every enquiry on fit and intent so sales only works accounts worth pursuing.
Book
Convert qualified prospects into booked demos and sales meetings — not MQL dumps.
Nurture
Keep not-yet-ready accounts warm with nurture and remarketing across the longer B2B cycle.
Pipeline
Every lead flows into your CRM, tracked to opportunities and pipeline value, reported monthly.
Common questions about this service.
Do you generate MQLs or actual sales meetings?
We optimise for the meeting. Leads are scored on ICP fit and intent, and we run appointment setting so your reps get booked demos with qualified prospects — not a spreadsheet of MQLs to chase.
Which channels work best for B2B?
Usually a mix: Google Search for high-intent demand, LinkedIn and Meta for ICP-targeted demand generation, and content/SEO for compounding inbound — weighted to your deal size and sales cycle.
Can you handle long, multi-touch sales cycles?
Yes. We add nurture and remarketing for prospects who aren't ready yet, so the demand you paid to create stays warm until it converts into a meeting.
How is this different from your Lead Generation service?
Same system, tuned for B2B — committee buyers, longer cycles, higher deal values, and a focus on booked meetings and pipeline value rather than lead volume. Many clients run it alongside Appointment Setting and Sales Pipeline Generation.
Services that compound this one.
B2B Lead Generation across India
From our Delhi-NCR base to metros nationwide — tap a city to see how we deliver b2b lead generation there.
Buying B2B Lead Generation? Here are your three options.
A freelancer, a big agency, or us. All three can do the work — they just fail in different places. This is an honest read of where each one usually lands.
Senior people on your work
Global Info Edge
A freelancer
A big agency
Full stack under one roof
Global Info Edge
A freelancer
A big agency
Speed to launch
Global Info Edge
A freelancer
A big agency
You own code, data & ad accounts
Global Info Edge
A freelancer
A big agency
Contracts
Global Info Edge
A freelancer
A big agency
Cost
Global Info Edge
A freelancer
A big agency
No lock-in, no obligation — a senior specialist replies within one business day.
Ready when you are
Let's build something worth talking about.
Tell us where you are and we'll send back a free proposal — the shape of a plan, what it would cost, and an honest read on whether we're the right partner, or who else might be.
Prefer to talk first? Book a 30-minute intro call