A clear growth roadmap. Built for your business.
For new businesses and brands pivoting — not sure where to start, and not willing to guess with the budget.
Channels audited
7
Priority moves
4
Budget mapped
₹6.5L
Target CPL
₹420
from ₹980
Sequence — foundations before spend
90-day roadmap
Deliverable
Audit · Competitors
Covers
Where to invest first
Outcome
In short
Global Info Edge runs a full audit of your site, tracking, search visibility and ad accounts, compares it against the competitors actually beating you, and returns a 90-day roadmap: which channels to fund first, what to expect from each, and how to split the budget. The recommendation is honest about what we shouldn't run for you — including when the answer is to fix the site before spending on ads.
What is a digital growth roadmap?
A digital growth roadmap is a prioritised plan that says which marketing channels a business should invest in, in what order, with what budget and against what targets. It is built from an audit of what already exists — website, tracking, search visibility, ad accounts — rather than from a template, and it is sequenced so that foundations like conversion tracking and landing pages are fixed before spend is scaled on top of them.
Outcomes, not vibes.
- Clarity on which channel to fund first, and what it should return
- A budget split you can defend to a board or a co-founder
- An honest read on what not to spend on yet
Everything we ship to make it work.
How we get from kickoff to results.
Audit what exists
Website, conversion tracking, search visibility, ad accounts and analytics — measured, not eyeballed, so the plan starts from where you actually are.
Study the competition
Who is winning the searches you want, what they're spending against, and where the gap is genuinely winnable rather than merely visible.
Prioritise & sequence
Channels ranked by expected return and time to signal, with foundations placed before spend — there is no point scaling ads into a page that doesn't convert.
Roadmap & review
A 90-day plan with targets and a budget split, then monthly reviews to hold it against reality and adjust.
Common questions about this service.
Do I have to hire you to execute the roadmap?
No. The roadmap is yours to run in-house or hand to another agency. We'd rather be honest and useful than build a plan only we can deliver.
What if the honest answer is that we shouldn't spend on ads yet?
Then that's what the roadmap says. Recommending ad spend into a site that can't convert is the fastest way to burn a budget and a relationship.
How is this different from a free consultation?
The free call is a conversation. This is measured work — audit data, competitor research and a written plan with targets and a budget framework you can act on without us.
How long does it take?
Typically two to three weeks from kickoff, depending on how many accounts and properties there are to audit.
Services that compound this one.
Buying Strategy & Consulting? Here are your three options.
A freelancer, a big agency, or us. All three can do the work — they just fail in different places. This is an honest read of where each one usually lands.
Senior people on your work
Global Info Edge
A freelancer
A big agency
Full stack under one roof
Global Info Edge
A freelancer
A big agency
Speed to launch
Global Info Edge
A freelancer
A big agency
You own code, data & ad accounts
Global Info Edge
A freelancer
A big agency
Contracts
Global Info Edge
A freelancer
A big agency
Cost
Global Info Edge
A freelancer
A big agency
No lock-in, no obligation — a senior specialist replies within one business day.
Ready when you are
Let's build something worth talking about.
Tell us where you are and we'll send back a free proposal — the shape of a plan, what it would cost, and an honest read on whether we're the right partner, or who else might be.
Prefer to talk first? Book a 30-minute intro call