Insights · Local SEO

Local SEO — guides & playbooks

Everything we've written on local seo — 6 articles, drawn from live client work, not theory.

21 May 2026 11 min

Owning the 5km around your shop: a Google Business Profile playbook

The Map Pack — those three local listings above the search results — is the most valuable real estate online for a local business. Here's the weekly Google Business Profile cadence we run to win it and hold it, even when bigger budgets try to push you out.

Chandan Kumar

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24 Apr 2026 10 min

Reviews on autopilot: the ask-script that lifted client ratings fast

Great service doesn't generate reviews — asking does. The timing, the script and the simple automation that turn happy customers into a steady, compounding stream of 5-stars without it ever feeling pushy.

Chandan Kumar

Local SEO

20 Mar 2026 10 min

Local landing pages that actually rank (and convert walk-ins)

Thin 'city + service' pages get ignored by Google and customers alike. Here's what a local landing page actually needs to earn the ranking, the click and the visit — and why genuine local specificity is the whole game in 2026.

Chandan Kumar

Local SEO

17 Feb 2026 10 min

Map Pack #1: the weekly cadence that keeps you there

Getting into the local three-pack is one job; staying there when competitors fight back is another. The exact weekly maintenance routine we run for local clients — and how we spot ground slipping before it costs leads.

Chandan Kumar

Local SEO

14 Jan 2026 10 min

Call tracking for local businesses: stop guessing which ads work

If most of your leads come by phone and you're not tracking calls, you're optimising blind — and usually cutting the wrong things. The simple setup that ties revenue back to the exact campaign, keyword and page that drove the call.

Chandan Kumar

Local SEO

16 Dec 2025 10 min

Service-area businesses: how to rank in towns you don't have an office in

Plumbers, cleaners, movers — businesses that go to the customer, not the other way round. How to build genuine local visibility across a whole service area without a storefront in every town, and without getting your profile suspended.

Chandan Kumar

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