Global Info Edge
Meta Ads for D2C & E-commerce

Creative-led Meta ads that scale D2C profitably.

Facebook & Instagram campaigns for D2C brands — a creative testing engine, sharp audiences and Conversions API tracking that turn scroll-stopping ads into profitable orders.

Fashion & apparelBeauty & personal careFood & beverageHome & lifestyleElectronicsSubscription

4.2×

average ROAS

−41%

cost per acquisition

$1M+

ad spend managed for one store

Read the All Auto Part Store case study

In short

We run Meta Ads for D2C brands the way they actually scale — a relentless creative testing engine (UGC, statics, video), full-funnel structure from prospecting to retargeting, and pixel + Conversions API tracking so campaigns optimise to real, profitable orders. Meta is the D2C growth channel, and creative is the lever we pull hardest.

What is Meta Ads (Facebook & Instagram advertising)?

Meta Ads are paid advertising campaigns run across Facebook, Instagram and Meta's wider network. Managing them well means matching creative and audience strategy to each funnel stage — prospecting to reach new people, retargeting to convert warm ones — and measuring results accurately with both the browser pixel and the server-side Conversions API (CAPI), which recovers data lost to iOS privacy changes. Success is judged on cost-per-acquisition and return on ad spend, not likes or reach.

Why D2C & E-commerce

Meta Ads built for d2c & e-commerce.

A creative testing engine

Fresh UGC, statics and video tested continuously — because creative, not audiences, is what scales D2C on Meta now.

Prospecting to retargeting

Full-funnel structure that acquires cold customers and recovers cart and site abandoners profitably.

Accurate with CAPI

Pixel plus Conversions API recovers signal lost to iOS, so Meta optimises to real purchases.

Scale on what wins

Double down on winning creative and audiences; cut the rest — the discipline that keeps ROAS up as spend grows.

What we ship

Everything included in your D2C & E-commerce meta ads.

01Account & pixel/CAPI audit (or fresh setup)
02Audience, offer & funnel strategy
03Creative direction + ad copy & concepts
04Campaign build: prospecting, retargeting, retention
05Conversions API + event tracking setup
06Ongoing creative & audience testing
07Reporting tied to CPA / ROAS
Process

How we get from kickoff to results.

Step 01

Strategy

Offer, audiences, funnel and the creative angles to test.

Step 02

Create

Scroll-stopping creative and copy built for each funnel stage.

Step 03

Launch & Track

Pixel + Conversions API so results are measured honestly.

Step 04

Scale

Double down on winning creative and audiences; cut the rest.

Watch client reviews

Hear it straight from the founders we work with.

Real clients, on camera, in their own words — what changed after partnering with Global Info Edge.

From invisible to #1 on Google Maps.

Sukhman Singh, founder of Flow Joinery in Gisborne, New Zealand, on what changed after partnering with Global Info Edge — a redesigned website, local SEO and a complete growth system that took his joinery brand to #1 in local search.

5.0 · Verified clientWebsite · Local SEO · New Zealand
Read the Flow Joinery case study

1,500+ patient leads in month one — fully policy-compliant.

Prashanth Vastred, founder of Guduchi Ayurveda in Bangalore, on how we built a health-policy-compliant Google Ads channel his brand had struggled to get approved for years — live with leads flowing into his CRM from day 15, at a 64% lower cost per lead.

5.0 · Verified clientGoogle Ads · Healthcare · Bangalore
Read the Guduchi case study
What founders say

Operators trust us with their growth.

Rahil Samyal

Rahil Samyal

PTW Holidays

Our lead CPL reduced by 50% and the team consistently delivered beyond expectations. Global Info Edge transformed how we generate and nurture leads.
557KAd clicks
Read the case study
Irfan Khan

Irfan Khan

All Auto Part Store

Global Info Edge helped us far beyond advertising. They optimized our landing pages, implemented CRM systems, managed our hosting infrastructure, and continuously improved our Google Ads campaigns. Having one team…
$1M+Ad spend managed
Read the case study
Guduchi Ayurveda

Prashanth Vastred

Guduchi Ayurveda

I'm very happy with the progress Chandan Kumar and his team at Global Info Edge have delivered. They built our entire website and landing pages to be fully compliant with…
64%Lower cost-per-lead
Read the case study
Prarambh Smart City

Sachin Chaturvedi

Prarambh Smart City

Global Info Edge helped us rethink our entire digital growth strategy. Their team redesigned our website, improved our landing pages, implemented advanced tracking systems, and optimized our lead generation campaigns.…
+200%Increase in lead flow
Read the case study
Arun Gupta

Arun Gupta

Age Ventures India

Working with Chandan Kumar and the Global Info Edge team was one of the best decisions we made for our marketing efforts. One of the biggest achievements was helping us…
4 YearsEngagement
Read the case study
The Ushmaya

Rajesh Chadha

The Ushmaya

Global Info Edge is a genuine company, always helpful — and Chandan ji is a real problem solver when it comes to designing a business growth system. Their team redesigned…
QualifiedEnquiries over volume
Read the case study
The Hotel Adviser

Rachit Goel

The Hotel Adviser

The landing page build became a game changer. Within the first week of launch, qualified hotel owners were booking strategy calls — a predictable way to start conversations with our…
7 DaysLP launch to first quality leads
Read the case study
Saime Green Energy

Narendra Kumar

Saime Green Energy

I approached Chandan Kumar and the Global Info Edge team with what many agencies would have considered an impossible deadline — a complete corporate website built over a single weekend,…
24 HrsIdea to live website
Read the case study
Flow Joinery

Sukhman Singh

Flow Joinery

Global Info Edge completely transformed our digital presence. Before working with their team, we had very little visibility online and our website was not generating meaningful enquiries. They redesigned our…
#1Local-pack rankings
Read the case study
Gava Finance

Vivek Verma

Gava Finance

When we started Gava Finance, we had the vision but no digital infrastructure. Global Info Edge helped us build everything from the ground up — from our logo and branding…
0 → LiveBuilt from scratch
Read the case study
Leela International Travels

Saurav Verma

Leela International Travels

Global Info Edge helped us build a complete digital lead-generation system for our Dubai travel business. Their team designed high-converting landing pages, managed our Google Ads campaigns, implemented tracking systems,…
2 FunnelsTours + luxury yachts
Read the case study
Lisa Lamba

Lisa Lamba

Power Of Mind

I have worked with Chandan Kumar and Global Info Edge for more than ten years, and throughout that time they have consistently been a dependable technology partner for my business.…
10+ YrsPartnership
Read the case study
Bandhan Marriage Hall

Lalan Soni

Bandhan Marriage Hall

Before partnering with Global Info Edge, most of our business came through traditional referrals. We had almost no online visibility and no structured digital marketing system. Their team built our…
5XIncrease in venue bookings
Read the case study
A Little Monkey Business

Varun

A Little Monkey Business

Global Info Edge helped us create a predictable lead-generation system for our wildlife tourism business. Their team built high-converting landing pages, implemented advanced tracking systems, and managed our Google Ads…
+80%Safari package bookings
Read the case study
Etripto

Sibam

Etripto

Global Info Edge helped us unlock a completely new lead source through Google Ads. Before working with their team, we relied heavily on influencer marketing and struggled to generate consistent…
+60%Lead quality
Read the case study
FAQ

Meta Ads for D2C & E-commerce — your questions.

How much does meta ads for d2c & e-commerce cost?

We quote to scope — meta ads for a d2c & e-commerce business is priced to what you actually need, not a fixed package. After a short discovery call we give a clear price up front and a free, no-obligation proposal within 24 hours.

Why is creative the biggest lever on Meta?

Since iOS privacy changes, audience targeting matters less and creative matters more — Meta's algorithm finds buyers if the creative resonates. So we invest in a constant stream of tested creative angles, which is what actually scales D2C.

Do you make the ad creative?

We provide direction, copy and concepts and can produce or collaborate with your team — including UGC and video. Strong, fresh creative is the core of D2C Meta performance.

How do you keep ROAS up while scaling spend?

Disciplined testing, full-funnel structure, CAPI tracking and cutting losers fast — so as budget grows, it flows only to proven creative and audiences.

Ready when you are

Let's build something worth talking about.

30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.