Global Info Edge
Google Ads for Fintech

Google Ads that acquire qualified financial customers.

High-intent Search and PMax for lenders, insurers and fintech brands — built for a regulated, high-CPC market and tracked to qualified applications and approved customers, not clicks.

Lending & NBFCInsuranceWealth & investingPaymentsNeobankInsurTech

15+ yrs

Google Premier Partner

₹50Cr+

in managed ad spend

2.5L+

leads generated across India

Read the Gava Finance case study

In short

We run Google Ads for fintech in a high-CPC, regulated market where discipline decides profitability — capturing high-intent product and eligibility searches, structuring for lead quality, and tracking to qualified applications (and approvals where data allows), not raw leads. Every rupee accountable, because financial CPCs punish sloppy accounts.

What is Google Ads management?

Google Ads management is the ongoing work of planning, building and optimising paid campaigns on Google — Search, Performance Max, Shopping and YouTube — so a business gets profitable leads or sales rather than just clicks. It covers keyword and audience research, campaign structure, ad copy and assets, conversion tracking, and continuous optimisation of bids, budgets and negative keywords against cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) targets.

Why Fintech & Financial Services

Google Ads built for fintech & financial services.

Capture ready applicants

Target the product, eligibility and comparison searches that signal someone ready to apply.

Quality over raw leads

We optimise to qualified applications, not lead count, because a junk financial lead costs more than it saves.

Discipline in a costly market

Fintech CPCs are high — tight structure, negatives and bid strategy stop budget leaking.

Tracked to approvals

Conversion and offline data so campaigns optimise toward qualified, approvable customers where the data allows.

What we ship

Everything included in your Fintech & Financial Services google ads.

01Account audit & restructure (or fresh build)
02Keyword, competitor & intent research
03Search, PMax, Shopping & YouTube campaign setup
04Conversion tracking (GA4, Google Ads, server-side where needed)
05Ad copy, assets & landing-page alignment
06Ongoing bid, budget & negative-keyword optimisation
07Transparent reporting tied to CPA / ROAS
Process

How we get from kickoff to results.

Step 01

Audit & Plan

Goals, tracking, account structure and a profitable keyword map.

Step 02

Build

Campaigns, ad groups, copy and assets aligned to landing pages.

Step 03

Optimise

Bids, budgets, negatives and creatives against CPA/ROAS.

Step 04

Scale

Pour budget into what's profitable; report on what matters.

Watch client reviews

Hear it straight from the founders we work with.

Real clients, on camera, in their own words — what changed after partnering with Global Info Edge.

From invisible to #1 on Google Maps.

Sukhman Singh, founder of Flow Joinery in Gisborne, New Zealand, on what changed after partnering with Global Info Edge — a redesigned website, local SEO and a complete growth system that took his joinery brand to #1 in local search.

5.0 · Verified clientWebsite · Local SEO · New Zealand
Read the Flow Joinery case study

1,500+ patient leads in month one — fully policy-compliant.

Prashanth Vastred, founder of Guduchi Ayurveda in Bangalore, on how we built a health-policy-compliant Google Ads channel his brand had struggled to get approved for years — live with leads flowing into his CRM from day 15, at a 64% lower cost per lead.

5.0 · Verified clientGoogle Ads · Healthcare · Bangalore
Read the Guduchi case study
What founders say

Operators trust us with their growth.

Rahil Samyal

Rahil Samyal

PTW Holidays

Our lead CPL reduced by 50% and the team consistently delivered beyond expectations. Global Info Edge transformed how we generate and nurture leads.
557KAd clicks
Read the case study
Irfan Khan

Irfan Khan

All Auto Part Store

Global Info Edge helped us far beyond advertising. They optimized our landing pages, implemented CRM systems, managed our hosting infrastructure, and continuously improved our Google Ads campaigns. Having one team…
$1M+Ad spend managed
Read the case study
Guduchi Ayurveda

Prashanth Vastred

Guduchi Ayurveda

I'm very happy with the progress Chandan Kumar and his team at Global Info Edge have delivered. They built our entire website and landing pages to be fully compliant with…
64%Lower cost-per-lead
Read the case study
Prarambh Smart City

Sachin Chaturvedi

Prarambh Smart City

Global Info Edge helped us rethink our entire digital growth strategy. Their team redesigned our website, improved our landing pages, implemented advanced tracking systems, and optimized our lead generation campaigns.…
+200%Increase in lead flow
Read the case study
Arun Gupta

Arun Gupta

Age Ventures India

Working with Chandan Kumar and the Global Info Edge team was one of the best decisions we made for our marketing efforts. One of the biggest achievements was helping us…
4 YearsEngagement
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The Ushmaya

Rajesh Chadha

The Ushmaya

Global Info Edge is a genuine company, always helpful — and Chandan ji is a real problem solver when it comes to designing a business growth system. Their team redesigned…
QualifiedEnquiries over volume
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The Hotel Adviser

Rachit Goel

The Hotel Adviser

The landing page build became a game changer. Within the first week of launch, qualified hotel owners were booking strategy calls — a predictable way to start conversations with our…
7 DaysLP launch to first quality leads
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Saime Green Energy

Narendra Kumar

Saime Green Energy

I approached Chandan Kumar and the Global Info Edge team with what many agencies would have considered an impossible deadline — a complete corporate website built over a single weekend,…
24 HrsIdea to live website
Read the case study
Flow Joinery

Sukhman Singh

Flow Joinery

Global Info Edge completely transformed our digital presence. Before working with their team, we had very little visibility online and our website was not generating meaningful enquiries. They redesigned our…
#1Local-pack rankings
Read the case study
Gava Finance

Vivek Verma

Gava Finance

When we started Gava Finance, we had the vision but no digital infrastructure. Global Info Edge helped us build everything from the ground up — from our logo and branding…
0 → LiveBuilt from scratch
Read the case study
Leela International Travels

Saurav Verma

Leela International Travels

Global Info Edge helped us build a complete digital lead-generation system for our Dubai travel business. Their team designed high-converting landing pages, managed our Google Ads campaigns, implemented tracking systems,…
2 FunnelsTours + luxury yachts
Read the case study
Lisa Lamba

Lisa Lamba

Power Of Mind

I have worked with Chandan Kumar and Global Info Edge for more than ten years, and throughout that time they have consistently been a dependable technology partner for my business.…
10+ YrsPartnership
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Bandhan Marriage Hall

Lalan Soni

Bandhan Marriage Hall

Before partnering with Global Info Edge, most of our business came through traditional referrals. We had almost no online visibility and no structured digital marketing system. Their team built our…
5XIncrease in venue bookings
Read the case study
A Little Monkey Business

Varun

A Little Monkey Business

Global Info Edge helped us create a predictable lead-generation system for our wildlife tourism business. Their team built high-converting landing pages, implemented advanced tracking systems, and managed our Google Ads…
+80%Safari package bookings
Read the case study
Etripto

Sibam

Etripto

Global Info Edge helped us unlock a completely new lead source through Google Ads. Before working with their team, we relied heavily on influencer marketing and struggled to generate consistent…
+60%Lead quality
Read the case study
FAQ

Google Ads for Fintech — your questions.

How much does google ads for fintech & financial services cost?

We quote to scope — google ads for a fintech & financial services business is priced to what you actually need, not a fixed package. After a short discovery call we give a clear price up front and a free, no-obligation proposal within 24 hours.

Fintech CPCs are brutal — can Google Ads still be profitable?

Yes, with discipline. High CPCs mean there's no room for waste, so profitability comes from tight targeting to ready applicants, strong negatives, quality-focused optimisation and clean tracking — which is exactly how we run financial accounts.

How do you improve lead quality?

Intent-focused targeting, qualification on capture, negative keywords, and optimising to qualified-application conversions (and approvals via offline data) rather than raw lead volume.

Do you understand financial advertising policies?

Yes — financial services have specific ad policies and certification requirements. We build creatives and pages that comply so the account stays approved and running.

Ready when you are

Let's build something worth talking about.

30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.