Facebook & Instagram ads that reach adult children — with warmth and trust.
Creative-led Meta campaigns for senior care — reassuring, story-led creative that reaches adult children and retargeting that turns careful research into tour enquiries.
100%
occupancy achieved (Age Ventures)
₹50Cr+
in managed ad spend
2.5L+
leads generated across India
In short
We run Facebook and Instagram campaigns for senior care that reach the adult children making the decision — warm, story-led creative featuring real residents, staff and families, plus retargeting that recovers people who researched but didn't enquire. Sensitive and trust-first, tracked with the Conversions API to real tour enquiries, not reach.
What is Meta Ads (Facebook & Instagram advertising)?
Meta Ads are paid advertising campaigns run across Facebook, Instagram and Meta's wider network. Managing them well means matching creative and audience strategy to each funnel stage — prospecting to reach new people, retargeting to convert warm ones — and measuring results accurately with both the browser pixel and the server-side Conversions API (CAPI), which recovers data lost to iOS privacy changes. Success is judged on cost-per-acquisition and return on ad spend, not likes or reach.
Meta Ads built for senior care & assisted living.
Reach the decision-maker
Audiences and creative tuned to adult children researching care for a parent — where the decision is really made.
Warmth builds trust
Real resident, staff and family stories that reassure — the tone senior care needs, not hard-sell.
Retarget the researchers
Recover people who explored your community but didn't enquire — your warmest, most considered audience.
Measured with CAPI
Conversions API tracking so Meta optimises to real tour enquiries despite iOS limits.
Everything included in your Senior Care & Assisted Living meta ads.
How we get from kickoff to results.
Strategy
Offer, audiences, funnel and the creative angles to test.
Create
Scroll-stopping creative and copy built for each funnel stage.
Launch & Track
Pixel + Conversions API so results are measured honestly.
Scale
Double down on winning creative and audiences; cut the rest.
Hear it straight from the founders we work with.
Real clients, on camera, in their own words — what changed after partnering with Global Info Edge.
“From invisible to #1 on Google Maps.”
Sukhman Singh, founder of Flow Joinery in Gisborne, New Zealand, on what changed after partnering with Global Info Edge — a redesigned website, local SEO and a complete growth system that took his joinery brand to #1 in local search.
“1,500+ patient leads in month one — fully policy-compliant.”
Prashanth Vastred, founder of Guduchi Ayurveda in Bangalore, on how we built a health-policy-compliant Google Ads channel his brand had struggled to get approved for years — live with leads flowing into his CRM from day 15, at a 64% lower cost per lead.
Operators trust us with their growth.
Rahil Samyal
PTW Holidays
“Our lead CPL reduced by 50% and the team consistently delivered beyond expectations. Global Info Edge transformed how we generate and nurture leads.”
Irfan Khan
All Auto Part Store
“Global Info Edge helped us far beyond advertising. They optimized our landing pages, implemented CRM systems, managed our hosting infrastructure, and continuously improved our Google Ads campaigns. Having one team…”
Prashanth Vastred
Guduchi Ayurveda
“I'm very happy with the progress Chandan Kumar and his team at Global Info Edge have delivered. They built our entire website and landing pages to be fully compliant with…”
Sachin Chaturvedi
Prarambh Smart City
“Global Info Edge helped us rethink our entire digital growth strategy. Their team redesigned our website, improved our landing pages, implemented advanced tracking systems, and optimized our lead generation campaigns.…”
Arun Gupta
Age Ventures India
“Working with Chandan Kumar and the Global Info Edge team was one of the best decisions we made for our marketing efforts. One of the biggest achievements was helping us…”
Rajesh Chadha
The Ushmaya
“Global Info Edge is a genuine company, always helpful — and Chandan ji is a real problem solver when it comes to designing a business growth system. Their team redesigned…”
Rachit Goel
The Hotel Adviser
“The landing page build became a game changer. Within the first week of launch, qualified hotel owners were booking strategy calls — a predictable way to start conversations with our…”
Narendra Kumar
Saime Green Energy
“I approached Chandan Kumar and the Global Info Edge team with what many agencies would have considered an impossible deadline — a complete corporate website built over a single weekend,…”
Sukhman Singh
Flow Joinery
“Global Info Edge completely transformed our digital presence. Before working with their team, we had very little visibility online and our website was not generating meaningful enquiries. They redesigned our…”
Vivek Verma
Gava Finance
“When we started Gava Finance, we had the vision but no digital infrastructure. Global Info Edge helped us build everything from the ground up — from our logo and branding…”
Saurav Verma
Leela International Travels
“Global Info Edge helped us build a complete digital lead-generation system for our Dubai travel business. Their team designed high-converting landing pages, managed our Google Ads campaigns, implemented tracking systems,…”
Lisa Lamba
Power Of Mind
“I have worked with Chandan Kumar and Global Info Edge for more than ten years, and throughout that time they have consistently been a dependable technology partner for my business.…”
Lalan Soni
Bandhan Marriage Hall
“Before partnering with Global Info Edge, most of our business came through traditional referrals. We had almost no online visibility and no structured digital marketing system. Their team built our…”
Varun
A Little Monkey Business
“Global Info Edge helped us create a predictable lead-generation system for our wildlife tourism business. Their team built high-converting landing pages, implemented advanced tracking systems, and managed our Google Ads…”
Sibam
Etripto
“Global Info Edge helped us unlock a completely new lead source through Google Ads. Before working with their team, we relied heavily on influencer marketing and struggled to generate consistent…”
Meta Ads for Senior Care — your questions.
How much does meta ads for senior care & assisted living cost?
We quote to scope — meta ads for a senior care & assisted living business is priced to what you actually need, not a fixed package. After a short discovery call we give a clear price up front and a free, no-obligation proposal within 24 hours.
Does Meta work for senior care?
Yes — it's ideal for reaching adult children with reassuring, story-led creative and retargeting the careful researchers. Paired with Google's intent, it builds the trust and awareness that lead to tour enquiries.
What creative works for senior care on Meta?
Warm, authentic stories from residents, families and staff, facility and activity glimpses, and reassuring messaging about safety and care — not aggressive offers. We produce or direct it sensitively.
How do you track tour enquiries from Meta?
Pixel plus the Conversions API, so enquiries are measured accurately and Meta optimises toward real, considered family enquiries rather than reach.
Other ways we grow senior care & assisted living businesses.
Ready when you are
Let's build something worth talking about.
30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.