Google Ads that fill your demo pipeline.
High-intent Search, competitor and PMax campaigns for SaaS and B2B — built around problem-aware and category searches and tracked to demos, trials and pipeline, not vanity clicks.
15+ yrs
Google Premier Partner
₹50Cr+
in managed ad spend
2.5L+
leads generated across India
In short
We run Google Ads for SaaS and B2B software that fill the demo and trial pipeline — capturing category, problem-aware and competitor searches, with conversion tracking to demos, trials and qualified opportunities. B2B cycles are long, so we measure to pipeline and (where CRM data allows) closed revenue, not just cost per click.
What is Google Ads management?
Google Ads management is the ongoing work of planning, building and optimising paid campaigns on Google — Search, Performance Max, Shopping and YouTube — so a business gets profitable leads or sales rather than just clicks. It covers keyword and audience research, campaign structure, ad copy and assets, conversion tracking, and continuous optimisation of bids, budgets and negative keywords against cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) targets.
Google Ads built for saas & b2b tech.
Category & competitor intent
Capture buyers searching your category, the problem you solve, and even competitor terms — ready-to-evaluate demand.
Optimised to demos & trials
We track and optimise to demo requests and trials, the conversions that actually feed pipeline.
Measured to pipeline
With CRM data, we tie spend to opportunities and revenue — the honest B2B measure — not just leads.
Efficient in a long cycle
Tight structure, negatives and intent targeting keep a high-CPC B2B account from leaking budget.
Everything included in your SaaS & B2B Tech google ads.
How we get from kickoff to results.
Audit & Plan
Goals, tracking, account structure and a profitable keyword map.
Build
Campaigns, ad groups, copy and assets aligned to landing pages.
Optimise
Bids, budgets, negatives and creatives against CPA/ROAS.
Scale
Pour budget into what's profitable; report on what matters.
Hear it straight from the founders we work with.
Real clients, on camera, in their own words — what changed after partnering with Global Info Edge.
“From invisible to #1 on Google Maps.”
Sukhman Singh, founder of Flow Joinery in Gisborne, New Zealand, on what changed after partnering with Global Info Edge — a redesigned website, local SEO and a complete growth system that took his joinery brand to #1 in local search.
“1,500+ patient leads in month one — fully policy-compliant.”
Prashanth Vastred, founder of Guduchi Ayurveda in Bangalore, on how we built a health-policy-compliant Google Ads channel his brand had struggled to get approved for years — live with leads flowing into his CRM from day 15, at a 64% lower cost per lead.
Operators trust us with their growth.
Rahil Samyal
PTW Holidays
“Our lead CPL reduced by 50% and the team consistently delivered beyond expectations. Global Info Edge transformed how we generate and nurture leads.”
Irfan Khan
All Auto Part Store
“Global Info Edge helped us far beyond advertising. They optimized our landing pages, implemented CRM systems, managed our hosting infrastructure, and continuously improved our Google Ads campaigns. Having one team…”
Prashanth Vastred
Guduchi Ayurveda
“I'm very happy with the progress Chandan Kumar and his team at Global Info Edge have delivered. They built our entire website and landing pages to be fully compliant with…”
Sachin Chaturvedi
Prarambh Smart City
“Global Info Edge helped us rethink our entire digital growth strategy. Their team redesigned our website, improved our landing pages, implemented advanced tracking systems, and optimized our lead generation campaigns.…”
Arun Gupta
Age Ventures India
“Working with Chandan Kumar and the Global Info Edge team was one of the best decisions we made for our marketing efforts. One of the biggest achievements was helping us…”
Rajesh Chadha
The Ushmaya
“Global Info Edge is a genuine company, always helpful — and Chandan ji is a real problem solver when it comes to designing a business growth system. Their team redesigned…”
Rachit Goel
The Hotel Adviser
“The landing page build became a game changer. Within the first week of launch, qualified hotel owners were booking strategy calls — a predictable way to start conversations with our…”
Narendra Kumar
Saime Green Energy
“I approached Chandan Kumar and the Global Info Edge team with what many agencies would have considered an impossible deadline — a complete corporate website built over a single weekend,…”
Sukhman Singh
Flow Joinery
“Global Info Edge completely transformed our digital presence. Before working with their team, we had very little visibility online and our website was not generating meaningful enquiries. They redesigned our…”
Vivek Verma
Gava Finance
“When we started Gava Finance, we had the vision but no digital infrastructure. Global Info Edge helped us build everything from the ground up — from our logo and branding…”
Saurav Verma
Leela International Travels
“Global Info Edge helped us build a complete digital lead-generation system for our Dubai travel business. Their team designed high-converting landing pages, managed our Google Ads campaigns, implemented tracking systems,…”
Lisa Lamba
Power Of Mind
“I have worked with Chandan Kumar and Global Info Edge for more than ten years, and throughout that time they have consistently been a dependable technology partner for my business.…”
Lalan Soni
Bandhan Marriage Hall
“Before partnering with Global Info Edge, most of our business came through traditional referrals. We had almost no online visibility and no structured digital marketing system. Their team built our…”
Varun
A Little Monkey Business
“Global Info Edge helped us create a predictable lead-generation system for our wildlife tourism business. Their team built high-converting landing pages, implemented advanced tracking systems, and managed our Google Ads…”
Sibam
Etripto
“Global Info Edge helped us unlock a completely new lead source through Google Ads. Before working with their team, we relied heavily on influencer marketing and struggled to generate consistent…”
Google Ads for SaaS & B2B — your questions.
How much does google ads for saas & b2b tech cost?
We quote to scope — google ads for a saas & b2b tech business is priced to what you actually need, not a fixed package. After a short discovery call we give a clear price up front and a free, no-obligation proposal within 24 hours.
How do you measure Google Ads for a long B2B sales cycle?
We track leading indicators (demos, trials, MQLs) and, by connecting your CRM, tie spend back to opportunities and closed revenue — so you judge the channel on pipeline, not the vanity clicks or even raw leads.
Should I bid on competitor terms?
Often yes — buyers comparing your competitor are high-intent and evaluating. We run it carefully and compliantly, with messaging that wins the comparison, as part of a broader intent strategy.
Is Google Ads worth it for niche B2B software?
If people search for your category or the problem you solve, yes — even low volume converts well at B2B deal sizes. We focus the budget on the highest-intent terms and track to pipeline.
Other ways we grow saas & b2b tech businesses.
Ready when you are
Let's build something worth talking about.
30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.