B2B lead generation that books qualified sales meetings.
A pipeline system for SaaS, B2B software and IT-services companies — demand generation, demo landing pages, lead scoring and appointment setting that turn demand into meetings your sales team can close.
In short
We build lead generation systems for SaaS, B2B software and IT-services companies. Search, LinkedIn and Meta demand generation drives decision-makers to demo and trial landing pages; leads are scored on ICP fit and intent; and qualified prospects are converted into booked demos and sales meetings tracked in your CRM. The focus is pipeline value and cost per qualified meeting — not raw MQL volume your sales team ignores.
What is lead generation?
Lead generation is the process of attracting potential customers and capturing their interest so they can be converted into paying clients. A modern lead generation system spans the full funnel: driving the right traffic (paid ads, SEO, social), capturing it on conversion-focused landing pages and forms, qualifying each enquiry so sales only talks to real prospects, and nurturing the rest with automated follow-up until they're ready to buy. It is measured not by lead volume but by qualified leads, booked appointments and pipeline value — the opportunities a sales team can realistically close.
Lead Generation built for saas & b2b tech.
ICP-targeted demand generation
Campaigns aimed at your ideal customer profile and decision-makers, so you attract accounts worth a sales conversation.
Lead scoring, not lead dumping
Enquiries scored on fit and intent so sales works the leads most likely to become pipeline, and marketing stops handing over noise.
Booked demos & meetings
Qualified prospects converted into scheduled demos and sales meetings — appointment setting, not just a list of MQLs.
Measured on pipeline
Leads tracked to demos, opportunities and pipeline value, so spend is judged on revenue potential, not form fills.
Everything included in your SaaS & B2B Tech lead generation.
How we get from kickoff to results.
Attract
High-intent Google & Meta ads, SEO and social put your offer in front of the right buyers.
Capture
Conversion-engineered landing pages and forms turn that traffic into enquiries.
Qualify
Scoring and qualification rules filter out tyre-kickers so sales only talks to real prospects.
Nurture
Automated WhatsApp, email and remarketing follow-up keeps warm leads moving until they're ready.
Book
Qualified prospects are converted into booked sales appointments and conversations.
Pipeline
Every lead flows into your CRM, tracked to pipeline value and reported each month.
Hear it straight from the founders we work with.
Real clients, on camera, in their own words — what changed after partnering with Global Info Edge.
“From invisible to #1 on Google Maps.”
Sukhman Singh, founder of Flow Joinery in Gisborne, New Zealand, on what changed after partnering with Global Info Edge — a redesigned website, local SEO and a complete growth system that took his joinery brand to #1 in local search.
“1,500+ patient leads in month one — fully policy-compliant.”
Prashanth Vastred, founder of Guduchi Ayurveda in Bangalore, on how we built a health-policy-compliant Google Ads channel his brand had struggled to get approved for years — live with leads flowing into his CRM from day 15, at a 64% lower cost per lead.
Operators trust us with their growth.
Rahil Samyal
PTW Holidays
“Our lead CPL reduced by 50% and the team consistently delivered beyond expectations. Global Info Edge transformed how we generate and nurture leads.”
Irfan Khan
All Auto Part Store
“Global Info Edge helped us far beyond advertising. They optimized our landing pages, implemented CRM systems, managed our hosting infrastructure, and continuously improved our Google Ads campaigns. Having one team…”
Prashanth Vastred
Guduchi Ayurveda
“I'm very happy with the progress Chandan Kumar and his team at Global Info Edge have delivered. They built our entire website and landing pages to be fully compliant with…”
Sachin Chaturvedi
Prarambh Smart City
“Global Info Edge helped us rethink our entire digital growth strategy. Their team redesigned our website, improved our landing pages, implemented advanced tracking systems, and optimized our lead generation campaigns.…”
Arun Gupta
Age Ventures India
“Working with Chandan Kumar and the Global Info Edge team was one of the best decisions we made for our marketing efforts. One of the biggest achievements was helping us…”
Rajesh Chadha
The Ushmaya
“Global Info Edge is a genuine company, always helpful — and Chandan ji is a real problem solver when it comes to designing a business growth system. Their team redesigned…”
Rachit Goel
The Hotel Adviser
“The landing page build became a game changer. Within the first week of launch, qualified hotel owners were booking strategy calls — a predictable way to start conversations with our…”
Narendra Kumar
Saime Green Energy
“I approached Chandan Kumar and the Global Info Edge team with what many agencies would have considered an impossible deadline — a complete corporate website built over a single weekend,…”
Sukhman Singh
Flow Joinery
“Global Info Edge completely transformed our digital presence. Before working with their team, we had very little visibility online and our website was not generating meaningful enquiries. They redesigned our…”
Vivek Verma
Gava Finance
“When we started Gava Finance, we had the vision but no digital infrastructure. Global Info Edge helped us build everything from the ground up — from our logo and branding…”
Saurav Verma
Leela International Travels
“Global Info Edge helped us build a complete digital lead-generation system for our Dubai travel business. Their team designed high-converting landing pages, managed our Google Ads campaigns, implemented tracking systems,…”
Lisa Lamba
Power Of Mind
“I have worked with Chandan Kumar and Global Info Edge for more than ten years, and throughout that time they have consistently been a dependable technology partner for my business.…”
Lalan Soni
Bandhan Marriage Hall
“Before partnering with Global Info Edge, most of our business came through traditional referrals. We had almost no online visibility and no structured digital marketing system. Their team built our…”
Varun
A Little Monkey Business
“Global Info Edge helped us create a predictable lead-generation system for our wildlife tourism business. Their team built high-converting landing pages, implemented advanced tracking systems, and managed our Google Ads…”
Sibam
Etripto
“Global Info Edge helped us unlock a completely new lead source through Google Ads. Before working with their team, we relied heavily on influencer marketing and struggled to generate consistent…”
Lead Generation for SaaS & B2B — your questions.
How much does lead generation for saas & b2b tech cost?
We quote to scope — lead generation for a saas & b2b tech business is priced to what you actually need, not a fixed package. After a short discovery call we give a clear price up front and a free, no-obligation proposal within 24 hours.
Do you generate MQLs or actual sales meetings?
Both, but we optimise for the meeting. We score leads on ICP fit and intent and run appointment setting so your reps get booked demos with qualified prospects, not a spreadsheet of MQLs to chase.
Which channels work for B2B lead generation?
Usually a mix of Google Search for high-intent demand, LinkedIn and Meta for ICP-targeted demand generation, and content/SEO for compounding inbound — weighted to your sales cycle and deal size.
Can you support long, multi-touch B2B sales cycles?
Yes. We add nurture and remarketing for prospects not yet ready to buy, so demand you paid to create stays warm until it converts into a meeting.
Other ways we grow saas & b2b tech businesses.
Ready when you are
Let's build something worth talking about.
Tell us where you are and we'll send back a free proposal — the shape of a plan, what it would cost, and an honest read on whether we're the right partner, or who else might be.
Prefer to talk first? Book a 30-minute intro call