Meta ads that warm B2B buyers and feed demos.
Creative-led Facebook & Instagram campaigns for SaaS and B2B — retargeting, lead-magnet distribution and thought-leadership that build familiarity and shorten later sales cycles.
15+ yrs
Google Premier Partner
₹50Cr+
in managed ad spend
2.5L+
leads generated across India
In short
We run Facebook and Instagram campaigns for SaaS and B2B that play the awareness and nurture layer — retargeting website and demo visitors, distributing lead magnets, and building thought-leadership familiarity that shortens later sales cycles. Not for catching buyers mid-search, but for warming the audience Google and outbound then convert — tracked with the Conversions API.
What is Meta Ads (Facebook & Instagram advertising)?
Meta Ads are paid advertising campaigns run across Facebook, Instagram and Meta's wider network. Managing them well means matching creative and audience strategy to each funnel stage — prospecting to reach new people, retargeting to convert warm ones — and measuring results accurately with both the browser pixel and the server-side Conversions API (CAPI), which recovers data lost to iOS privacy changes. Success is judged on cost-per-acquisition and return on ad spend, not likes or reach.
Meta Ads built for saas & b2b tech.
Retarget the researchers
Recover website, pricing and demo-page visitors who didn't convert — your warmest, cheapest audience.
Distribute lead magnets
Reports, webinars and tools that capture problem-aware buyers into nurture before they're ready to buy.
Familiarity shortens cycles
Thought-leadership creative that keeps you top-of-mind, so later sales conversations move faster.
Measured with CAPI
Conversions API tracking so Meta optimises to real leads and demos, not reach.
Everything included in your SaaS & B2B Tech meta ads.
How we get from kickoff to results.
Strategy
Offer, audiences, funnel and the creative angles to test.
Create
Scroll-stopping creative and copy built for each funnel stage.
Launch & Track
Pixel + Conversions API so results are measured honestly.
Scale
Double down on winning creative and audiences; cut the rest.
Hear it straight from the founders we work with.
Real clients, on camera, in their own words — what changed after partnering with Global Info Edge.
“From invisible to #1 on Google Maps.”
Sukhman Singh, founder of Flow Joinery in Gisborne, New Zealand, on what changed after partnering with Global Info Edge — a redesigned website, local SEO and a complete growth system that took his joinery brand to #1 in local search.
“1,500+ patient leads in month one — fully policy-compliant.”
Prashanth Vastred, founder of Guduchi Ayurveda in Bangalore, on how we built a health-policy-compliant Google Ads channel his brand had struggled to get approved for years — live with leads flowing into his CRM from day 15, at a 64% lower cost per lead.
Operators trust us with their growth.
Rahil Samyal
PTW Holidays
“Our lead CPL reduced by 50% and the team consistently delivered beyond expectations. Global Info Edge transformed how we generate and nurture leads.”
Irfan Khan
All Auto Part Store
“Global Info Edge helped us far beyond advertising. They optimized our landing pages, implemented CRM systems, managed our hosting infrastructure, and continuously improved our Google Ads campaigns. Having one team…”
Prashanth Vastred
Guduchi Ayurveda
“I'm very happy with the progress Chandan Kumar and his team at Global Info Edge have delivered. They built our entire website and landing pages to be fully compliant with…”
Sachin Chaturvedi
Prarambh Smart City
“Global Info Edge helped us rethink our entire digital growth strategy. Their team redesigned our website, improved our landing pages, implemented advanced tracking systems, and optimized our lead generation campaigns.…”
Arun Gupta
Age Ventures India
“Working with Chandan Kumar and the Global Info Edge team was one of the best decisions we made for our marketing efforts. One of the biggest achievements was helping us…”
Rajesh Chadha
The Ushmaya
“Global Info Edge is a genuine company, always helpful — and Chandan ji is a real problem solver when it comes to designing a business growth system. Their team redesigned…”
Rachit Goel
The Hotel Adviser
“The landing page build became a game changer. Within the first week of launch, qualified hotel owners were booking strategy calls — a predictable way to start conversations with our…”
Narendra Kumar
Saime Green Energy
“I approached Chandan Kumar and the Global Info Edge team with what many agencies would have considered an impossible deadline — a complete corporate website built over a single weekend,…”
Sukhman Singh
Flow Joinery
“Global Info Edge completely transformed our digital presence. Before working with their team, we had very little visibility online and our website was not generating meaningful enquiries. They redesigned our…”
Vivek Verma
Gava Finance
“When we started Gava Finance, we had the vision but no digital infrastructure. Global Info Edge helped us build everything from the ground up — from our logo and branding…”
Saurav Verma
Leela International Travels
“Global Info Edge helped us build a complete digital lead-generation system for our Dubai travel business. Their team designed high-converting landing pages, managed our Google Ads campaigns, implemented tracking systems,…”
Lisa Lamba
Power Of Mind
“I have worked with Chandan Kumar and Global Info Edge for more than ten years, and throughout that time they have consistently been a dependable technology partner for my business.…”
Lalan Soni
Bandhan Marriage Hall
“Before partnering with Global Info Edge, most of our business came through traditional referrals. We had almost no online visibility and no structured digital marketing system. Their team built our…”
Varun
A Little Monkey Business
“Global Info Edge helped us create a predictable lead-generation system for our wildlife tourism business. Their team built high-converting landing pages, implemented advanced tracking systems, and managed our Google Ads…”
Sibam
Etripto
“Global Info Edge helped us unlock a completely new lead source through Google Ads. Before working with their team, we relied heavily on influencer marketing and struggled to generate consistent…”
Meta Ads for SaaS & B2B — your questions.
How much does meta ads for saas & b2b tech cost?
We quote to scope — meta ads for a saas & b2b tech business is priced to what you actually need, not a fixed package. After a short discovery call we give a clear price up front and a free, no-obligation proposal within 24 hours.
Does Meta work for B2B software?
Yes — not for catching CFOs mid-search, but for retargeting website visitors, distributing lead magnets and building brand familiarity that shortens later sales cycles. Google and outbound take the intent layer; Meta plays awareness and nurture economically.
What should I run on Meta for SaaS?
Retargeting of key pages, lead-magnet campaigns (reports, webinars, tools) and thought-leadership creative — the awareness and nurture plays, tracked to leads and demos via the Conversions API.
How do you measure B2B Meta ads?
On leads, demos and downstream pipeline via the Conversions API and your CRM — not reach or impressions — so the spend is accountable to real outcomes.
Other ways we grow saas & b2b tech businesses.
Ready when you are
Let's build something worth talking about.
30-minute intro call. We'll listen, sketch the shape of a plan, and tell you honestly if we're the right partner — or who else might be.